Jannie Haek | Chief Executive Officer
The National Lottery

Jannie Haek, Chief Executive Officer, The National Lottery


World Gaming Executive Summit - Lottery Focus Day - Tuesday 2nd July @ 13:50

Panel Discussion: Engaging customers in the lottery's good causes: How to get communication right

  • How should good causes and charity be positioned within lottery businesses?
  • What can the lottery industry itself do to put itself in a positive light?
  • Highlighting the positive purpose of the lottery and communicating its message to society
  • Lessons learnt around effective messaging: What do the public react well to?
last published: 24/Apr/19 09:16 GMT

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