Reg is currently the Head of Global Market Access at Bayer which includes team members responsible for Market Access, Pricing & Value Optimization and Health Economics & Outcomes Research. He is a biopharma leader with over 25 years experience in Pharma and Biotech in the US, Australia and global functions, with positions in Market Access, Pricing, Marketing, HEOR & Decision Analysis. Reg holds a PhD in Biophysical Chemistry as well as post-graduate training in Health Economics & Marketing
How are recent policy developments influencing pricing dynamics and launch sequencing?
Are companies becoming more selective in where and when they launch, and how does this differ for rare & specialty products vs mass-market therapies?
How do you manage pricing risk across interconnected markets without compromising long-term value?