Martin Wilckens | Senior Manager HR Digital & Innovation
Deutsche Telekom

Martin Wilckens, Senior Manager HR Digital & Innovation, Deutsche Telekom


Work 2.0 day 2 @ 11:10

Innovation culture: a prerequisite for success in the digital age

  • How is digitization is driving markets, customer behavior and collaboration within companies?
  • To be successful in the digital age, innovation culture is a prerequisite and must be anchored throughout a company
  • Elements of innovation culture range from attitude of employees to rethinking go-to-market models
  • Deutsche Telekom is driving innovation culture at all levels, using a broad set of analogue as well as digital formats

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