The Market Opportunity

FOR THE MENA REGION

 

 

THE DIGITAL TRAVELER

 

148.3m

People use the internet to make reservations for their accommodations, tours, and activities. That’s more than 57% of all travel reservations each year.

$11.4tn

Over the next 10 years, travel industry experts predict that the digital travel space worldwide will expand at an annual rate of 3.8% to reach $11.4 trillion.

$818bn

Digital travel sales are forecast to reach $818bn by 2021.

58%

of businesses will raise their spend on technology in 2018.

 

70%

of travelers with smartphones compile travel research on their smartphone.

$21bn

Online bookings will more than double by 2020

 

DESTINATION MARKETING ORGANISATIONS

 

60%

Most tour operators have a distribution network that’s balanced 60% in favour of online channels.

56%

of DMOs focus their program budget on digital - and a majority expect to focus on it more in 2018.

9%

Only 9% of DMOs believe they have “a cutting edge digital strategy”. 55% try their best to stay digitally relevant but struggle.

 

15%

Just 15% of businesses in the MENA region say activities are bookable as real-time inventory on their official website. 8% are planning to change this and enable real-time bookable inventory in 2018.

69%

of travelers are more loyal to a travel company that personalises their experiences online.

 

 

DOWNLOAD PROSPECTUS

 

Get Involved At Travel Tech Show MEASA 2018

 

To Sponsor Or Exhibit

 
 

Jamie Hosie
Jamie.Hosie@terrapinn.com
t/ +971 4 440 2501

 

 

 

To Speak

 
 

Fiona Craib
Fiona.Craib@terrapinn.com
t/ +971 4 440 2530

 

 

 

To Register

 
 

Prima Castelino
prima.castelino@terrapinn.com
t/ +971 4 440 2535