CONFERENCE AGENDA DAY 2

 

Travel Tech 2018 Day 2

THE TRAVEL TECH REVOLUTION

09:00

Keynote: New tech frontiers: from theory to reality

  • Looking to technology to better understand travel plans, itineraries, the destination and accommodation
  • Entrusting the digital generation of trips based on historically collected data: removing the decision-making process
  • Implementing state of the art and cutting-edge travel technology
  • Providing all round customer satisfaction with technology: data and devices
  • Investing in tech for business gain: what are the outperforming trends, startups and unicorns?
09:20

Keynote: Becoming the travel industry’s next ubiquitous ‘big player’ with tech

  • Learning from large online tech companies already present in the lives of much of the world’s population
  • Protecting distributing and bookings with omnichannel
  • Creating a method to expand digital touch points with the widest possible reach
  • Empowering airlines, hospitality, transportation to use tech companies as gatekeepers, not competitors: maintaining the balance
  • Mitigating risk with a differentiated core business proposition, concentrating on brand, product and customer community
09:40

Keynote: OTA consolidation and the ‘here to stay’, digital sharing economy: impact on modern travel

  • Redefining the characteristics of the sharing economy to combat the changing landscape
  • Capturing the sharing economy market, tapping into the desires of the customers using peer to peer digital platforms
  • Implementing the drivers stimulating OTAs and the gig economy to direct booking processes: expanding product lines and exposure
  • Revising the expanding opportunities in emerging, tech enabled sectors: what is next in this space?
  • Using the sharing economy’s social media model to attract and win over the upcoming generation
10:00

Keynote: Transforming the future of travel: accelerating the digital process

  • Connecting the entire travel ecosystem to enhance customer experience, obtain revenue, cut costs and protect profit
  • Making strategic business decisions based on using global travel market trends and collected data
  • Refining business processes and practices with technology
  • Examining the opportunities of complete connectivity across the travel networkReserved for platinum sponsor
10:20

Speed networking

10:40

Morning tea

TRAVEL TECH 1

TRAVEL TECH 2

SMART RETAIL

LEISURE DISTRIBUTION: ACTIVITIES & PACKAGES

TRAVEL TECH 1
11:20

Panel: The new reality of retail: enhancing the customer experience with ancillaries

  • Knowing what customers expect and want, before they do with analytics and AI
  • Generating the optimum mix of product and price
  • Predicting what customers will need and want, add ons and ancillary products
  • Implementing innovative ways for delivering value Successfully tapping into the 'second wallet' for impulse, luxurious purposes
  • Responding to enhanced customer economic intuition
Remo Giovanni Abbondandolo, General Manager, Travelstart
TRAVEL TECH 2
11:20

Panel: Tours and activities: transported to online distribution

  • Leveraging the internet to increase sales
  • Assessing search, booking and reservation technology
  • Listing tours and activities across multiple distribution channels
  • Increasing pre-arrival bookings with a digitised inventory and capabilities
  • Launching effective marketing and exposure strategies for global reach
TRAVEL TECH 1
11:40

The rise of the omnichannel customer and traveller

  • Constructing effective omnichannel strategies: learning from the retail leaders
  • Managing omnichannel platforms effectively while delivering the same exceptional experience
  • Aligning operations, meeting customer expectations and growing businesses with omnichannel
  • Ensuring costs remain low and transparent across all channelsTravelling beyond omnichannel: employing new technology for a new age
Mohammad Chbib, CEO, Tajawal
TRAVEL TECH 2
11:40

Generating personalised packages: the new normal

  • Reacting to ‘emphasis on experience’ demand
  • Providing access to thrilling and transformational experiences at destinations
  • Securing bookings and reservations with a more personalised experience
  • Composing packages to meet individual needs and consider wider demographic shifts: independent travellers, families, high adventure seekers and wellness based travel
TRAVEL TECH 1
12:00

Predestined payments: booking and payment systems of the future

  • Exploring innovative booking systems for the ever-advancing travel and hospitality industries
  • Bringing CRM systems up to speed and securing customer data
  • Utilising biometrics, authentication and one touch payments
  • Reviewing alternative payment strategies and facilitating frictionless transactions for all customers
  • Delivering seamless and safe mobility in payments
TRAVEL TECH 2
12:00

The rise of experiential, transformational and responsible travel: who is buying into the trend?

  • Analysing the demographics of those booking ‘experiential travel’ online
  • Reviewing the outperforming activities, accommodation of choice and modes of transport
  • Striking the balance between products and experiences
  • Producing authentic itineraries for customers beyond initial core offerings with digital
  • Collating all features on one platform
TRAVEL TECH 1
12:10

Revolutionising revenue with advanced automation

  • Remaining competitive with concise revenue management systems
  • Supporting strategic business goals with innovative revenue management software
  • Applying best practices: focusing on strategic yield opportunities
  • Analysing data for maximum opportunities for profitReserved for sponsor
TRAVEL TECH 2
12:10

Selling tours through GDS

  • Providing a consolidated online platform for activity hosts and tour operators exposure
  • Leveraging GDS frameworks for the distribution of tours, activities and add ons
  • Evaluating the advantages of online booking marketplace partnerships for mutual business gain
  • Strategising for maximum exposure and pre-arrival bookings e.g. linking chains and start-up companiesReserved for sponsor
12:20

Roundtables

THE MARKETER & TECHNOLOGY

INTEGRATED HOSPITALITY TECH

TRAVEL TECH 1
14:20

Panel: Direct marketing tech: driving direct bookings

  • Striking the right balance between direct and third-party bookings
  • Increasing investment in digital marketing services to augment direct bookings
  • Capturing, analysing and applying cleaner data
  • Mixing booking engines with connectivity strategies for a prominent presence on metasearches
Daniel Wishnia, Digital Marketing Consultant, GCH Hotels
TRAVEL TECH 2
14:20

Panel: Exceptional execution and experience with emerging tech

  • Exploring the emerging technology disrupting hoteliers in 2019 and beyond
  • Complementing human capital with automated technology
  • Integrating new systems and processes smoothly without disrupting CXo Check in and out, order room service, book activities and tours without human interaction
  • What are the outperformers revolutionising and disrupting hotel tech: balancing cost with profit
TRAVEL TECH 1
14:40

Data, analytics and increasing conversion in marketing

  • Administering proactive engagement and real time personalisation at scale
  • Displaying relevant tailored content to the right visitor at optimum times
  • Addressing the challenges posed by reduced conversion and competition from other distribution channels
  • Optimising real time pricing based on analysis of collected data and individual preferences
  • Evaluating the outperforming trends in consumer conversion
TRAVEL TECH 2
14:40

A customised stay: meeting expectations and reaching individualism

  • Incorporating personalisation technology to hotel infrastructure
  • Offering customised services to guests to foster brand loyalty
  • Inspecting customer-profiling data to preempt consumer choices before check in
  • Evaluating further business opportunity: effective up-selling, ancillary offering and conversion
Jalil Mekouar, Chief Executive Officer of Hotels, Majid Al Futtaim Shopping Malls
TRAVEL TECH 1
15:00

Creative social media and content marketing

  • Pushing brands further with smaller budgets
  • Establishing prominent positioning on social media with viral content
  • Utilising conversational marketing for increased interaction with all consumers, from all ages and geos
  • Promoting automated and retargeted adverts across social media
  • Equipping departments with the back of house infrastructure to support global reach
TRAVEL TECH 2
15:00

Checking in corporate clients: broadening business betterment

  • Encouraging the corporate market to utilise hotels for business travel and corporate facilities
  • Fitting out lounges and meeting spaces with state of the art tech
  • Enabling maximum productivity with multimedia facilities
  • Capiltalising on the ‘bleisure’ market: blending the business and leisure experience
  • Knowing what technology amenities business executives expect
TRAVEL TECH 1
15:10

Employing AI for marketing: contextual personalisation

  • Capitalising on the success of consumer-facing AI-powered systems
  • Coordinating predictive, customised communication with AI
  • Intermixing AI-powered tools and devices with wider marketing strategies
  • Avoiding overbearing messaging: mitigating marketing ‘turn-offs’ with AI trackingReserved for sponsor
TRAVEL TECH 2
15:10

Enabling guest room technology: smarter smart tech

  • Creating the ultimate ‘smart room’
  • Controlling IoT enabled amenities with personal devices
  • Applying IoT technologies to hotel rooms for complete connectivity and a set up unique to the individual guest
  • Evaluating tools and technology for intelligent facility management
  • Discovering interconnected devices, boosting bandwidth, wellness techReserved for sponsor

RETENTION & LOYALTY

EXPERIENCING TECHNOLOGY IN LUXURY

TRAVEL TECH 1
15:20

Panel: Search and conversion: finding success in loyalty

  • Addressing the challenges posed by low retention rates
  • Remaining competitive with customised and extended loyalty programmes
  • Converting and appealing to the customer focused only on getting from point A to B
Soraya Benbada, Worldwide Marketing Director, Jannah Hotels & Resorts
TRAVEL TECH 2
15:20

Panel: Redefining luxury with innovation

  • Incorporating tech for transformative and immersive experiences: reviewing popular devices
  • Aligning business goals with luxury offerings: balancing costs and rewards
  • Embracing the rise of ‘affordable luxury’: emerging premium classes for the emerging middle class
  • Strategising greater conversion rates and upselling with new and innovative facilities
TRAVEL TECH 1
15:40

The business of loyalty: attracting and retaining the ‘always on’ millennial traveller

  • Fostering brand loyalty in the millennial era, utilising technology, digital communication and mobile apps
  • Establishing loyalty programmes based on the millennial characteristics
  • Reinstating the perks of loyalty: shifting away from achieving ‘elite status’
  • Looking to smaller scale, realistic rewards and experiential and digital redemption
TRAVEL TECH 2
15:40

Meta luxury: instilling excellence across the board

  • Aligning technological innovation with human interaction
  • Capturing the globally expanding luxury travel market: reviewing outperforming trends
  • Fast-tracking profits by aligning demand for exclusivity with luxury facilities
  • Wowing high end passengers, travellers and guests with advanced, personalised human interactionAvoiding hyper-personalisation
TRAVEL TECH 1
16:00

Motivating loyalty with direct SMS communication

  • Adding value to customers by using personalised SMS conversation
  • Adding another dimension to the travel process: giving consumer the option to receive real time, instantaneous and informed messaging
  • Offering check in information, travel updates, weather status and discounts directly to the traveller
  • Integrating API platforms and accessing CRM systems to generate sticky and valuable offers
TRAVEL TECH 2
16:00

Augmented and virtual reality: enhancing the luxury experience

  • Discussing the importance of AR & VR in the travel industry: necessity or luxury?
  • Collaborating and partnering to go the extra mile for passengers and guests
  • Visualising evolving AR & VR: embedding mixed reality, mobile VR and wireless computing into the wider luxury provision
TRAVEL TECH 1
16:10

The reward scheme of 2019: next level partnerships

  • Facilitating partnerships on a stable, reliable loyalty platform
  • Predicting the loyalty landscape as travel sectors transform and digitise
  • Determining customer desires and expectations with big data management systemsReserved for sponsor
TRAVEL TECH 2
16:10

Luxury design at basic cost

  • Exploring dynamic, innovative and state of the art amenities for the hotels, transport and leisure industries
  • Relying on realistic spending strategies and budgets. Balancing luxury with cost while remaining profitable
  • What is next for technology in luxury settingsReserved for sponsor
16:20

Networking break

17:00

End of conference day two

last published: 09/Oct/18 13:05 GMT