Urs Reinhard is UPC Switzerland’s Chief Digital & Customer Officer. He is responsible for UPC’s holistic digital transformation and runs the customer service division. Over the last 2 years, Urs designed and built up a company-wide digital transformation covering Journeys, Products, Channels, (Information) Technology, Operating Model, Skills & Culture. Prior to this mission, Urs held different other executive board position at UPC including Strategy, Sales and Customer Service. Before joining UPC, Urs was a Partner and Managing Director at Boston Consulting Group (BCG) and worked 13 years in their Zurich, San Francisco and Johannesburg offices. He advised leading companies in the Telecom, High Tech, Media and Electricity industries, and co-founded and build up BCG South Africa.