Total Telecom Congress Day 1 @ 11:30
Delivering Innovative Experiences for the Customer of Tomorrow
Customers have grown accustomed to the convenience of Uber, Netflix and other app-based services, and expect that same experience from their communications service providers. They demand simplicity, services tailored to their needs and seamless control over all aspects of their experience from marketing, sales, service and throughout the customer lifecycle. To deliver for tomorrow’s customer requires CSPs to adapt to changing market trends and transform to enable those digital first experiences customers have become so accustomed to. In this session, John Carney, SVP Communication and Media at Salesforce will outline the future of B2C experiences for CSPs and how Salesforce customers such as Orange, Three and Inwi are leading the way.
Session led by: