Chem is leading the “TV, Video and Entertainment” portfolio for the Orange Technology and Global Innovation division. In his role he is defining strategy, driving and implementing the innovation roadmap for the domain and working with Orange countries to launch new products and services.
Prior to that Chem was the Executive Vice President of Marketing & Sales for Viaccess Orca, driving the company’s expansion for 6 years.
Chem has a strong experience in the world of digital television and content services, working for companies such as OpenTV, NDS (now Synamedia) or Qualcomm.
Aside from his corporate sales and business experience, Assayag is an entrepreneur who founded, managed, and sold his own company, and has also driven a number of business startups.
Chem graduated in management from EM Lyon, and holds a postgraduate degree in media management from ESCP Europe.