Pedro Uria-Recio | Vice President, Head Of Axiata Analytics
Axiata Group Berhad | Malaysia

Pedro Uria-Recio, Vice President, Head Of Axiata Analytics, Axiata Group Berhad

Pedro URIA RECIO is a senior analytics and marketing executive, currently leading the analytics transformation at Axiata Group, a regional telecoms & digital conglomerate, with a cross-functional team of 40+. Earlier roles include Axiata Head of Business Transformation and Engagement Manager at McKinsey, focusing on marketing and strategy. Pedro also worked for McGraw-Hill / Standard & Poor’s in New York and for Orange in Paris.  
Pedro is thought-leader in digital marketing, artificial intelligence and data analytics. His career has encompassed building, leading and mentoring diverse high-performing teams, developing marketing and analytics strategy, commercial leadership with P&L ownership, leadership of transformational programs and management consulting. Pedro has worked widely across emerging markets, Europe and the USA and has an MBA from The University of Chicago Booth School of Business. Pedro is a high-impact leader and is enthusiastic about coaching people.


Day One @ 10:05

Opening Keynote Panel – A vision for tomorrow: Digital transformation for 2020 and beyond

With the advent of 5G and proliferation of IoT devices, the telecoms industry is at a turning point. Businesses and industries are impacted by digitalisation, driven by faster connectivity and higher bandwidth services as the crucial backbone.
  • Tapping into AI, big data, IoT – What new opportunities do they present in diversifying revenue streams and creating better products and experiences for customers?
  • How are operators leveraging on new hardware and software to achieve long-term efficiency gains and greater flexibility?
  • How are operators planning to overcome the challenge of legacy IT platforms and architecture to build digital capabilities?
  • Future gazing: What is your vision for the post-2020 landscape?

Day Two @ 13:40

PANEL: Is data the new oil for telcos?

  • How can telecoms transform the surge in data volumes into an opportunity?
  • How can data analytics drive improvements in service optimisation, customer satisfaction and revenues?
  • Integration of big data – Overcoming challenges that can be faced during this process
  • How do you see your use of analytics evolving as we move towards a connected devices ecosystem?
  • How can telcos bridge the big data talent gap?
last published: 19/Feb/19 08:35 GMT

back to speakers

Sign Up for Event Updates