Asif Muhammad Iqbal | Head of Data & AI CoE
Maxis Berhad

Asif Muhammad Iqbal, a seasoned professional with extensive experience in data science, research, and marketing, currently holds a pivotal role as the Head of Data and AI CoE at Maxis. In this capacity, he leads a team that harnesses the power of Data and AI to propel business growth and enhance customer experiences. Asif's foray into the telecom industry commenced after he completed his marketing education. It was during this time that he discovered his enthusiasm for data science. Driven by his passion, he embarked on a self-learning journey, mastering the intricacies of the field. His dedication is evident in his numerous research publications and conference proceedings on complex human networks and mobility. His expertise in data science and analytics has been instrumental in developing and implementing data-driven marketing strategies that have significantly enhanced business value and customer satisfaction. Asif's career has seen him in several senior telco industry positions, a testament to his leadership and business growth skills. His experience spans Asian and European markets, further highlighting his adaptability and global perspective. Before joining Maxis, he was the Head of Data Science and Analytics, leading a team to develop innovative solutions. He has also worked as a Senior Data Scientist in Marketing Analytics at Telenor Group, where he was responsible for developing and implementing data-driven marketing strategies. Asif's passion for Data and AI is not just a personal interest, but a strategic advantage in his career. Pursuing a doctoral degree is his commitment to staying at the forefront of the field. He is a strategic thinker with a deep understanding of the latest trends and technologies in Data and AI, which he leverages to drive business value. Additionally, he has worked in the Ad-tech and Fin-Tech industries, gaining experience in leveraging Data and AI to drive business value.