Competition in the telecommunications sector can be fierce. As a result, telecommunications companies – including internet service providers, mobile carriers, telephone providers, broadcasters, and cable companies increasingly leverage predictive models built using artificial intelligence and machine learning to understand customers and competitors more deeply.
5G is significantly accelerating IoT and real-time services resulting in a huge influx of information that needs to be captured. With it brings a need for a higher performance data layer and a cutting edge data platform to take advantage of this data to provide new digital services and personalized experiences. The risk of churn for Communication Service Providers that don't rise to the challenge are huge.
The deployment of 5G & Millimeter Wave technology in Southeast Asia is a key enabler for the next wireless revolution, envisioning even better performance and more connected devices. Indeed, innovations based on this technology are expected to transform not only the way we communicate and interact, but also the way we work, study, commute, entertain -- overall, the way we live. One should not undermine the potential of mmWave to meeting the continued growth of mobile data traffic and at the same time maintaining the performance and quality requirements of a full 5G experience.