Simon leads the Data & Insights branch which incorporates the NSW Data Analytics Centre and the NSW Behavioural Insights Unit. Simon and his team have built many data services including an advanced analytics service in the cloud and Data.NSW open data portal. Simon and the NSW DAC were responsible for the leading the data response to the Covid19 pandemic within NSW. He currently is focused on NSW Data Reform and has recently published the NSW Government Data Strategy. Simon has over 25 years experience in data, technology and transformation in many different countries including UK, US, Singapore and Hong Kong. He has worked for companies such as Macquarie, Westpac, HSBC, IBM and Motorola. Simon was recognised as one of the top 20 CIOs in Australia as part of the 2019 and 2020 CIO50 awards.