Axel Heyenga | Industry Strategy Director Automotive & Retail
Adobe

As Industry Strategy Director in Automotive, Axel G. Heyenga is driving and leading the global Automotive and EMEA Retail Strategy & GTM at Adobe, helping Automotive & Retail Customers, Partners and our Field to excel in their work. Working with all of the best Brands in Automotive and Retail, Axel has the opportunity to see and actively help Executives to get the latest on how to build outstanding and differentiating Experiences for their Customers. On Behalf of Adobe, Axel is building industry thought leadership & primary research for Customers and Partners. He is also enjoying speaking at some of the most influential Digital Marketing Events in US & EMEA.