Gerald started his career in the media-field, programming software to deal with the archiving of multimedia data and advanced to the role of an enterprise architect in the aviation industry. A main project was the introduction of the collaborative decision making process and connecting IT-Tools & Analytics for Vienna International Airport. At the Austrian Federal Railway (ÖBB) Gerald works in the field of innovation and prototyping, specialising in data in its various aspects. This includes Classic Data, Big Data, Data Science, Predictive Analytics and Cognitive Analysis for various business segments in the ÖBB – Group as well as Blockchain and Distributed Ledgers. The new established department of Digital Innovations (branded DIGI@ttack) was planned and designed by him and his team and he now is co-heading this autonomous and evolutionary Organisation that is responsible for operational digitalization across the group, to drive the company towards the goal of a digital railway.