Alisa Maas has been active in the fields of mobility, IoT, logistics and fleet management since early 2010, gaining extensive topic expertise with regard to digital business models and product development.
In her role as Senior Product and Marketing Manager at Daimler FleetBoard GmbH, she successfully led several projects and product launches focused on Internet-of-Things and telematics-based services. Alisa defined the overall product and business strategy for the first open platform providing 3rd parties real-time access to vehicle data for trucks. She joined the Daimler innovation team which later became Daimler’s incubator for new ventures focused on CASE: Connectivity, Autonomous vehicles, Shared economy, Electric vehicles. There she explored the real-world applicability of new technologies such as augmented reality and distributed ledger technology to the areas of mobility, logistics and fleet management. Since the beginning of 2018 she has been leading the Mobility and Automotive stream at the IOTA Foundation, working on real-world adoption of IOTA’s cutting edge technology.