TWS Partners

Silver Sponsor

TWS Partners is a strategy consultancy that specializes in leveraging insights from game theory and economic science to enhance business outcomes. We apply methods rooted in Nobel Prize-winning research to help clients master complex strategic challenges across various industries. Since its inception as a university spin-off, the company has evolved into a think tank with over 100 economic problem solvers.

TWS’s Pharma and Life Sciences Practice Group has a proven track record of driving topline growth through innovative go-to-market strategies. With our unique approach rooted in game theoretic modelling, we help clients to navigate competitive actions and reactions, market dynamics, and uncertainty. This makes us a trusted partner for complex decisions in innovative pharma markets, from pre-launch product positioning to in-line pricing, contracting, and tendering, up to LoE optimization. Our practice is led by Oliver Viehmann, who will be speaking at World EPA 2025 in Amsterdam.

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