Giovanny Leon | Pricing and Market Access Director for Latin America and Canada
Novartis Ag

Giovanny Leon, Pricing and Market Access Director for Latin America and Canada, Novartis Ag

Giovanny current role is Pricing & Market Access Director for Novartis Latin-America & Canada, working in the Novartis Global HQ in Basel, Switzerland.
Giovanny has more than 25 years of functional experience in General Management, Executive Committee, Marketing, Sales, Key Account Management, Market Access, Pricing and BD&L in the pharmaceutical industry.
Giovanny holds an MBA and a Master in Marketing/Commercial Management from Universidad Complutense, Madrid. He also has leadership/management executive studies in various universities in the Americas and a Cambridge Judge Business School General Management Certificate.
Areas of interest: pricing, affordability, out of pocket dynamics, partnerships in healthcare,  sustainability, developing markets, digital innovation, disruptive strategies, pharmaceutical management, leadership & social media.


Day One World Pharma Pricing & Market Access EU Congress @ 16:00

Achieving affordability across emerging markets: a strategic pathway to increase the business impact?

  • The out of pocket challenge in emerging markets: looking beyond our traditional price mindset
  • A methodology to measure affordability down the pyramid
  • How the right affordability strategy could bring better business opportunities in EMs 

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