Samer leads CE-Creates, a Crescent Enterprises platform that endeavours to create and develop innovative businesses that generate a sustainable social impact and address economic, social, and environmental challenges. This is driven by the strong belief that such a triple bottom line approach to doing business is the most effective way to generate shared value for all stakeholders.
Samer comes from an entrepreneurial background with more than 20 years of experience in the start-up space across a variety of industries, from entertainment to F&B, e-commerce, media, and healthcare in Canada, the UAE, Saudi Arabia, Oman, and Singapore. Prior to joining Crescent Enterprises in 2014, Samer was the COO of Groupon Middle-East where he was instrumental in building the company to its current leading market position.
Samer holds a Master of Business Administration from INSEAD and is a member of several start-up communities and organizations, providing mentorship on a personal level as well as through business competitions, universities, and other organizations such as Endeavor, Khalifa Fund, StartupBootcamp, and Sheraa. He also sits on the investment committee of Dubai Angel Investors.