Lauren Sager Weinstein | Chief Data Officer
Transport for London | United Kingdom

Lauren Sager Weinstein, Chief Data Officer, Transport for London

Lauren Sager Weinstein, Chief Data Officer, at Transport for London (TfL), leads TfL in using our vast amounts of system data to transform how TfL plans and operates transport in London. She joined TfL in 2002, where she has held a variety of roles, including Senior Business Planner, Acting Head of Finance for London's Transport Museum, Chief of Staff to the Managing Director of Finance & Planning, the Head of Oyster Development, and Head of Analytics and has also worked on projects such as the launch of the contactless payment system across London’s transport network. Originally from Washington, DC, USA, she has degrees from Princeton University and from the Harvard Kennedy School of Government.


World Metro Rail Congress Day 1 @ 16:00

How are TfL using Wi-Fi, passenger tracking and Big Data Analytics to improve individual journeys in London?

  • Analysing individual passenger journeys and breaking them down into different aggregated ‘movement types’ to understand what passengers were doing at each point of their trip
  • Enabling greater sophistication in providing real-time information to customers, helping prioritise investment to improve services and ease congestion points.
  • Providing better insight on customer flows which could help increase commercial revenue for advertising companies or rental units on the transport network

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