Alen Muslic | Chief Innovation, ZIRA Group /General Manager of ZIRA Arabia
Zira Group

Alen Muslic is Chief Innovation Officer at ZIRA Group and General Manager of ZIRA Arabia, bringing over 20 years of international telecom and IT experience across strategy, product leadership, and large-scale transformation projects. With a deep background in BSS architecture, revenue management systems, and digital transformation, Alen has led global initiatives for telecom operators, driving both greenfield deployments and complex system replacements. At ZIRA, he has served in multiple leadership roles over the past 25 years, including Vice President of Product Management and Business Consulting Manager, shaping ZIRA’s product portfolio and go-to-market strategy. Alen is known for his ability to bridge business goals with technology execution, helping telecom operators redesign processes, adopt modular BSS solutions, and accelerate revenue growth. He is a frequent contributor to industry discussions on digital infrastructure, wholesale enablement, and future-ready BSS platforms, advocating for smarter, leaner, and scalable telecom operations across the Middle East and beyond.