Laurent Benichou is the head of R&D at AXA GIE. Laurent started his career in consulting at WMI and Greenwich Consulting, then opened his own structure called Think Lab, dealing with innovation and digital transformation. Laurent joined AXA in 2014 and took responsibility for foresight works, innovation watch and Start-in (a worldwide idea crowdsourcing contest within AXA). In 2017, Laurent launched fizzy.axa, project that he still runs. Laurent is also a professor of Bitcoin, Blockchain and cryptocurrencies at HEC Business School.