Ursula is a transformational leader with 30 years experience in aviation/transport/travel/technology, driving above all customer focus, digital and innovation to ensure long term business success. In 2021 Ursula joined Branchspace as CEO, a leader in disruptive digital commerce technology for aviation and travel. Previously Ursula worked mainly as part of the executive teams of well known airline and travel groups such as Lufthansa, TUI, Aer Lingus, Brussels Airlines, Monarch Airlines, Kenya Airways, Air Malta, Lufthansa Systems.
She repositioned the Hamburg Aviation Conference to a think future innovation forum in partnership with Hamburg Airport for seven years to develop and showcase future proof strategies and latest technologies to turn the business challenges into opportunities. As part of her company XXL Solutions she has been a start up advisor and mentor for senior leaders across industries as well as visiting Lecturer at City University, London.