Tyri Squyres | VP Marketing
Frontier Airlines

Tyri Squyres, VP Marketing, Frontier Airlines

Tyri Squyres joined FRONTIER Airlines in 2014 as Vice President of Marketing. In this role, Squyres leads the company’s marketing, e-commerce, advertising, loyalty, distribution and sales efforts.

With a focus on developing effective omni-channel solutions, customer-centric strategies, and strong brand identities, Squyres has more than 20 years of experience in the travel and aviation sector. Prior to joining the company, Squyres served as the head of marketing for Volotea, a low-cost carrier based in Barcelona, Spain. Previously, she was VP, Marketing & Sales at the ultra-low-cost airline Allegiant Air and the owner/principle at Uplift Marketing, LLC, a consulting agency that provided strategic marketing, communications and travel-related ancillary product solutions. Squyres also held several key leadership roles in advertising and public relations in the Las Vegas hospitality industry, as well as work with notable advertising agencies and marketing research firms.

Appearances:



World Aviation Festival Day 1 @ 12:55

Panel: What impact has the pandemic had on airline brand damage, investment, data and how can we effectively rebuild across all of our marketing touchpoints?

  • As passenger behaviors have changed how can we redefine our marketing efforts to match the new normal?
  • How are you making the case for investment in digital and new tech with your CEOs and how much or a priority within the airline is marketing right now?
  • In what way has the pandemic impacted search behavior and the way that we use different data sources as leading indicators of travel to spot trends?
  • How can airline marketeers effectively communicate sustainability strategies to infrequent and frequent flyers to help build eco loyalty?
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:18 GMT

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