Tina Larson | Managing Director, Distribution, Sales Strategy & Alliances
Hawaiian Airlines

Tina Larson, Managing Director, Distribution, Sales Strategy & Alliances, Hawaiian Airlines

Tina is responsible for developing the global distribution strategy at Hawaiian Airlines and manages the commercial relationships with GDSs, OTAs and other third-party content providers. Most recently, Tina has taken the Alliances & Airline Partnerships department under her remit and is responsible for developing the business relationships with codeshare and interline partners that help enable Hawaiian to expand its reach to a broader base of customers in domestic and international markets. Tina has over 20 years of experience in the travel industry and has held various key positions in operations, loyalty marketing, and revenue management at Northwest Airlines and Expedia.  She holds a Bachelor’s degree in communications from the University of North Dakota and a Juris Doctor degree from William Mitchell College of Law.

Appearances:



Rethinking Retail @ 15:45

Closing Keynote Panel: Delivering on the promise of Retailing, Dynamic Offers, NDC and the future of One Order?

·Has Covid been an accelerator towards a shift in direct distribution and what type of investments will we see post covid?·How has the relationship with GDS’s and Travel Agencies changed and how do these organisations fit within new airline retailing models?·What will airline retailing tech stacks look like in the next 5-10 years and how advanced and agile do we expect those developments to be?·After years of NDC implementation is there an appetite to adopt an even larger infrastructure overhaul such as One Order?·How can we be more dynamic in the way that we actually create products and personalise offers?·What are the challenges of combining RM, Digital, Distribution and Loyalty together to bring new offers to life?·How can we overcome industry distribution constraints to move to continuous pricing?·What can we do to drive the industry to move towards a more order centric approach to retailing?
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:18 GMT

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