Siobhan Fitzpatrick | Chief Digital & Marketing Officer
Virgin Atlantic Airways

Siobhan Fitzpatrick, Chief Digital & Marketing Officer, Virgin Atlantic Airways

Siobhan joined Virgin Atlantic as VP, Digital & Distribution in 2018 after 15 years in senior roles in the retail industry at brands including Argos and Homebase. She has gone on to take up the role of Chief Digital & Marketing Officer, which now also oversees the Technology, Data, and Transformation operations of the business.
Earlier, she gained deep digital experience through roles in media and publishing. Siobhan’s background includes digital commerce and transformation, customer experience and marketing. She is passionate about creating seamless experiences for customers, delivered through amazing people and great technology.
Siobhan lives with her partner, son, three cats, one dog and one horse. When she’s not on the horse riding, she’s normally avidly reading.


World Aviation Festival Day 1 @ 12:25

Digital First – Reimaging your digital channels through personalisation and digital self service

World Aviation Festival Day 1 @ 12:55

CX Panel: How can airline CX teams keep up with the increased need for flexibility, sustainability, personalization, digital differentiation to create superior end-to-end experiences?

last published: 20/May/22 11:56 GMT

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