Seth Cassel | President
EveryMundo

Seth Cassel, President, EveryMundo

Seth Cassel is the Co-Founder and President of EveryMundo, the global leader in Fare Marketing technology for airlines. EveryMundo’s solutions increase airline direct channel growth, improve customer acquisition, and enhance user experience. Their flagship solution, airTRFX, is a comprehensive airline Fare Marketing system. EveryMundo works with over 60 airlines and other travel companies, based on 6 continents, marketing in over 35 languages.
Seth holds a MBA from Harvard Business School and a BA in Mathematics from Harvard University. Before EveryMundo, Seth built two companies: a start-up consultancy and a music management company. Previously, he worked at Sony Music and Citigroup. Seth regularly speaks at industry conferences, including airline eCommerce events by Terrapinn, Airline Information, and IATA. He is an Endeavor Entrepreneur.
Seth is a board member of Lotus House women and children’s homeless shelter and a founding member of the Miami chapter of FWD.us. He lives in Miami Beach with his wife Amanda and two children, Violet and Jude.

Appearances:



World Aviation Festival Day 1 @ 12:55

Panel: What impact has the pandemic had on airline brand damage, investment, data and how can we effectively rebuild across all of our marketing touchpoints?

  • As passenger behaviors have changed how can we redefine our marketing efforts to match the new normal?
  • How are you making the case for investment in digital and new tech with your CEOs and how much or a priority within the airline is marketing right now?
  • In what way has the pandemic impacted search behavior and the way that we use different data sources as leading indicators of travel to spot trends?
  • How can airline marketeers effectively communicate sustainability strategies to infrequent and frequent flyers to help build eco loyalty?
last published: 22/Sep/21 11:05 GMT
last published: 22/Sep/21 11:05 GMT
last published: 22/Sep/21 11:05 GMT
last published: 22/Sep/21 11:05 GMT
last published: 22/Sep/21 11:05 GMT
last published: 22/Sep/21 11:05 GMT
last published: 22/Sep/21 11:05 GMT
last published: 22/Sep/21 11:05 GMT
last published: 22/Sep/21 11:05 GMT
last published: 22/Sep/21 11:05 GMT
last published: 22/Sep/21 11:05 GMT
last published: 22/Sep/21 11:05 GMT
last published: 22/Sep/21 11:05 GMT

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