Seth Cassel | President
EveryMundo

Seth Cassel, President, EveryMundo

Seth Cassel is the Co-Founder and President of EveryMundo, the performance marketing technology and services company specializing in airline eCommerce and multilingual online customer acquisition. The company’s areas of expertise include Multichannel Online Marketing and Acquisition, Analytics, Search Engine Marketing, and Search Engine Optimization - all driven by EveryMundo’s proprietary technology. Seth holds a Masters in Business Administration from Harvard Business School and a Bachelor of Arts in Mathematics from Harvard University. Previous to his role at EveryMundo, Seth built two other companies: a start-up consulting firm and a music management company. Previous professional roles include stints at Sony Music and Citigroup. Seth regularly lectures and sits on panels regarding his subject matter expertise. Recently, Seth has spoken at airline e-Commerce events organized by Terrapinn, Airline Information, and IATA, presenting to leading travel executives. He also lectures on search engine marketing and optimization to digital marketing students in the Miami-based program run by Tecnológico de Monterrey, the leading technology university of Mexico.

Appearances:



World Aviation Festival - 4th September @ 11:45

PRODUCTS. NOT PROJECTS. Breaking the airline cycle of chasing industry innovation in direct channel sales and online customer acquisition, and executing best-in-class Fare Marketing strategies

  • Fare Marketing is most effective way for airlines to achieve their direct sales, customer acquisition, and merchandising goals; however, Fare Marketing is a major technical challenge for airlines to execute
  • Airlines continue the failing pattern of pursuing Fare Marketing (and other innovative digital initiatives) through lengthy projects demanding consider in-house resources, vendor expenses, consultant expertise, and unpredictable upfront and ongoing costs
  • This pattern ensures that airlines are always behind the standards of innovation set by major OTAs
last published: 05/Sep/19 20:56 GMT

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