Santiago Aldana | Senior Vice-President For Digital And Technology

Santiago Aldana, Senior Vice-President For Digital And Technology, Avianca

Santiago Aldana is an industrial engineer from the Universidad de los Andes in Bogota Colombia. He holds 2 master's degrees in Economics and Business Administration from the University of Illinois (Urbana Champaign) and MIT Sloan School of Management.

Throughout a professional career of more than 20 years, Santiago has acquired a wide experience within development of new technologies in the automation of processes, the transformation of the companies and the use of the mobile and digital technologies. He has implemented digital initiatives to enable trade and sectoral growth challenges in organizations and lead the creation and transformation of sales channels.

Santiago has held the positions of Marketing and Sales Manager at Citibank, the Financial and Administrative Vice-President of the Chamber of Commerce of Bogota, Advisor to the Presidency at ASOCAÑA, Systems and Loyalty Director at Telefonica Telecom and President of IQ Outsourcing. He was also a founding partner and President of Uff Movil, the first virtual mobile operator in Latin America.

At Avianca, Santiago acts as the CDO & CIO for the airline, and is responsible for improving the customer service experience with the mission to maximize the productivity of our people, from the implementation and management of the most advanced technology, as an enabler of the new model of relationship with the customer.


World Aviation Festival - 4th September @ 12:30

How can we best use partners and airlines to build a seamless curb-to-gate experience for passengers?

  • Where can airports and airlines innovate and how are we overcoming the traditional challenges of collaboration in aviation?
  • The increasing importance of a digital offering in all areas of the airport for seamless capacity optimisation.
  • How cansophisticated technology changethe way we build the passenger experience

World Aviation Festival - 5th September @ 15:10

Disruption & Digital Transformation at Avianca

  • Transforming the customer journey exponentially, creating personalized experiences through data driven models
  • Innovating and co-creating with customers through prototypes and experiments, in order to create a memorable travel experience.
  • Improving operational efficiencies and employee’s productivity

World Aviation Festival - 5th September @ 17:15

CLOSING KEYNOTE PANEL DISCUSSION: Data driven airlines – What are airlines doing to create insights that will improve the customer proposition, drive revenue and reduce costs?

  • There are now billions of data points on a day to day business – How do we retain that data to help improve the next journey?
  • How close are we to achieving a new level of data-driven collaboration across all airline functions collectively to deliver a more seamless customer experience?
  • Have we succumbed to the Googles & Amazons of this world - How will airline data fit into the travel ecosystem of the future?
  • Ultimately can new technologies and big data help reduce tight profit margins and intensify global competition?
last published: 16/Aug/19 08:35 GMT

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