Robert Albert is an e-commerce and media entrepreneur. Robert started Routehappy in 2011 to help airlines and distributors differentiate and better monetize flight shopping, and to improve the shopping experience for consumers. As Founder & CEO of Routehappy, Robert led the creation of comprehensive rich content industry standards, including Flight Amenities, UPAs (Universal Product Attributes) and UTAs (Universal Ticket Attributes), allowing airlines to distribute rich content easily in any sales channel. Routehappy rich content is now displayed in billions of flights searches every year worldwide. Routehappy was acquired by ATPCO in February 2018, establishing it as the industry standard for airline rich content. Prior to Routehappy, Robert was VP Media at Travelocity and General Manager Site59.