Pieter Bootsma | Chief Revenue Officer
Air France - KLM

Pieter Bootsma, Chief Revenue Officer, Air France - KLM


Born in 1969, Pieter D. Bootsma is a graduate of the Technical University of Twente and holds a PhD in Business Engineering & Management Science. He is also an alumnus of Columbia University (USA) and IMD (High Performance Leadership, Singapore).
Pieter Bootsma has 25+ years’ experience in commercial airline industry and has held top management positions in both KLM and Air France-KLM Group. He achieved repeated success in maximizing revenues, optimizing network positioning, negotiating and building joint ventures, development and implementation of commercial strategy and innovation for Air France-KLM (digital, distribution, customer interaction and loyalty management). 

He was a member of the Airline Tariff Publishing Company board of directors (Washington, USA) (2004 – 2009) and a member of the KLM Executive Committee (2011 – 2013).

Pieter Bootsma is Chief Revenue Officer for Air France-KLM Group (since 2020); Chairman of the board of directors of Transavia France (since 2013); a member of Air France board of directors (since 2016); and a member of Air France-KLM Group Executive Committee (since 2013).

Pieter Bootsma is married and lives with his wife and four children in Haarlem, the Netherlands. He loves sailing, football and running.

Appearances:



World Aviation Festival Day 2 @ 10:15

Interview: Developing a robust retail strategy as we re-emerge in 2022

World Aviation Festival Day 2 @ 10:45

Panel: How can airlines become more effective retailers that are customer-centric rather than order centric?

  • As business recovery is likely to be uneven and based on location how do we restart successfully while also take retailing to the next level?
  • Has the pandemic given you an opportunity to rethink what retailing means to your airline?
  • Where are the opportunities to enable more self-service through mobile and do we rely too much on pushing offers at the booking stage?
  • As the need for real-time information, personalized offers and seamless transactions grow how can we move airline retailing into the future so we are closer to our customers?
  • What is next beyond NDC and how will airlines mature as retailers as we head in to 2022?
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:18 GMT
last published: 12/Nov/21 11:18 GMT

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