Paul Smitton was appointed Chief Executive Officer of Asia Miles Limited in July 2018. He is responsible for managing Asia’s leading travel and lifestyle rewards programme, which has a portfolio of over 11 million members and more than 700 business partners worldwide.
Paul has worked in loyalty for over 20 years in Asia, Oceania, North America and Europe. Before joining Asia Miles, he was running strategy across APAC for retail loyalty specialist Brand Loyalty in Hong Kong. In 2017, Paul was managing director of Aimia, responsible for its global loyalty solution businesses in the Australia and New Zealand markets. Earlier, he headed up North Asia for leading CRM marketing agency ICLP (now Collinson).
Paul’s airline experience includes Qantas, where he was executive manager, customer engagement and loyalty solutions, and Virgin Atlantic, as head of loyalty in the UK, and general manager - India.
Paul has a BCom in marketing and international business from Auckland University