As Chief Marketing Officer of the Lufthansa Group, Olivier Krüger is responsible for the areas of brand, loyalty, ancillaries and marketing with immediate effect. He is also responsible for Miles & More GmbH and reports directly to the Executive Board of the Lufthansa Group.
"In Olivier Krüger, we have found an experienced manager for this new position, who will strengthen the Lufthansa Group's brand positioning in the premium segment with new impetus," says Christina Foerster, Board Member for Brand Management & Sustainability at the Lufthansa Group.
Krüger has more than two decades of international experience in strategy, marketing and sales. In the course of his professional career, he has been able to bring this to the Lufthansa Group in various international management positions for global marketing, innovation and brand transformation.
Most recently, as CEO of Lufthansa Systems, Krüger managed the Technology & IT subsidiary of the Lufthansa Group and positioned it globally with a comprehensive portfolio of successful, often market-leading products for the aviation industry.
Olivier Krüger studied law and international relations in Germany and then completed a master's degree in political science and sociology at the École Sciences Po Strasbourg in France.
Krüger lives with his partner in Munich and has a son.