Norman Haughton | Director of IFEC Product and Analytics
Air Canada

Norman Haughton, Director of IFEC Product and Analytics, Air Canada

Responsible for defining, bench-marking and leading the execution of the on-board digital strategy for Air Canada, Air Canada Rouge, and Air Canada Express. Leader of the Product branch's Analytics and Media sales business arm.

Appearances:



World Aviation Festival Day 2 @ 12:15

Connectivity and IFEC Panel: What will be the pandemic’s long-term impact on IFEC?

  • How are airlines reevaluating their connectivity strategies and what new business models will emerge in 2022?
  • What are airlines doing to use connectivity to enable change within the organization from an operational and passenger experience perspective?
  • How will new passenger expectations and the need for more connectivity, digitalization and self-service influence an airlines connectivity strategy?
  • Understanding the future relationship between personal devices and IFEC – Where are the partnership and retail opportunities?
  • How are airlines using AI/ML to offer more personalized on board services, create new revenue streams and improve efficiencies in the cabin?
  • Why is IFC still not yet widespread amongst low cost airlines?
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:18 GMT
last published: 12/Nov/21 11:18 GMT

back to speakers