Kim Hardaker | Head of Loyalty & Partnerships
Etihad Airways
Kim Hardaker has an unwavering focus on creating positive experiences. From starting her career in brand, marketing and advertising agencies in Sydney, the customer has been at the heart of everything she does. Moving into Qantas Loyalty to lead their digital portfolio, Kim expanded her view into user experience design and technology, focusing on how positive digital experiences create loyalty in today’s world. Currently based in Abu Dhabi, Kim leads Etihad Airways travel and lifestyle loyalty programme, Etihad Guest. For two years running, the programme has been awarded Best Frequent Flyer programme in MENA and recently five Stevie awards for their innovative mobile app and positive brand initiatives. Balancing her customer focus with generating commercial value, Kim also acts as an advisor alongside some of the Middles East’s largest retailers and payment providers.
Appearances:
World Aviation Festival Day 1 @ 15:25
Panel: What is the future of end-to-end digital loyalty?
- How can we effectively link loyalty programs together with non-airline brands so you can deliver enhanced offers and interact with both programs at once?
- What is the future of digital journey, gamification and customer engagement to enhance customer loyalty?
- How can AI and data science help us understand every interaction and personalise more effectively?
- Communicating is key but how are airlines experimenting with diferent ways to reach passengers through channels such as chatapps?
Organiser
