Johanna Jäkälä | Chief Marketing Officer
Finnair

Johanna Jäkälä, Chief Marketing Officer, Finnair

Build and execute Finnair Group Brand strategy and generate positive brand perception and revenue growth. Lead all marketing activities in a global omnichannel environment, support and grow partnership relationships (eg, agencies, media companies, advertising and sponsorship's) Manage customer relationship building through data driven communication, personalization, brand engagement and FinnairPlus Loyalty program.

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