As of january 2022, Jiri Marek has been appointed Chief Executive Officer of Air Serbia.
Jiri joined Air Serbia in July 2019 to lead the Commercial and Strategy department during the airline's ambitious growth plan to become the leading regional carrier in the Balkan region. Under his leadership, network expansion and commercial transformation delivered record-breaking results. By the end of 2019, the annual passenger count stood at 2.8 million, and continued with double digit growth in the first two months of 2020. During the pandemic, Air Serbia has continuously outperformed aviation industry averages, reacting promptly to new market opportunities.
Before joining Air Serbia, he held a senior management position in the strategy department at Alitalia, where he oversaw the re-positioning of the company in alliances and the global expansion of the company's virtual network through new and deeper partnerships and joint ventures. In parallel he initiated, designed and implemented Alitalia’s “Smart Revenue” strategy, by re-shaping ancillary products in a modern merchandising style, and through a retail approach, bringing the airline closer to dynamic offers and personalisation as the inevitable next step.
Jiri's 20 years in the aviation industry have included executive roles such as Executive Director Sales and Distribution at LOT – Polish Airlines, CCO and Board Member of Czech Airlines and several managerial positions in Malev, where he started his aviation journey.
He played an active role representing those airlines in each of the three major aviation alliances – Oneworld, SkyTeam and Star Alliance. This gave him a broad vision of the global challenges facing the industry.
Jiri's personal goal and motto is “Value Evolution”, as he believes that the way an airline's product distribution is currently organised is “from the stone age” and needs to significantly evolve. Jiri is a strong believer and follower of new technologies being applied in the aviation industry.