Jenni Suomela | VP Channel management
Finnair

Jenni Suomela, VP Channel management, Finnair

Jenni Suomela, M.Sc.(Econ), is leading Channel management at Finnair since the beginning of 2020. In her role, she is responsible for leading renewal of Finnair distribution & payment landscape, positioning of different sales channels and driving optimal channel mix across the markets. Prior to the current role, Jenni has worked in finance leadership roles in travel industry, both in airline and travel agent side. The background in finance serves well in exploring how will dynamics in the travel value chain change and what is needed for a mid-sized network airline like Finnair to successfully transform to direct-to-consumer business model while acknowledging the importance of key partners. Jenni is inspired to be part in leading Finnair’s retailing transformation towards a Modern Premium airline.

Appearances:



Rethinking Retail @ 15:15

Renewing through the crisis towards modern premium airline

  • Using the crisis as an opportunity for future-proofing Finnair for retailing
  • Key design principles for renewing offering
  • Transforming distribution as a mid-sized airline?
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:18 GMT

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