Jayne O'Brien | Head of Marketing and Loyalty
JetBlue Airways Corp

Jayne O'Brien, Head of Marketing and Loyalty, JetBlue Airways Corp

Jayne O?Brien is JetBlue?s Head of Marketing and Loyalty, responsible for the airline?s?brand,?marketing and advertising,?e-commerce, TrueBlue® loyalty program, as well as its highly awarded onboard product.? O?Brien joined JetBlue in 2020 bringing a wealth of global travel and marketing experience to the airline. She previously served as senior vice president of global brands at Intercontinental Hotel Group; managing director, USA for Scenic ? Luxury Cruises & Tours; and chief marketing officer for?Dubai Properties Group, part of Dubai Holding. Her professional background also includes extensive airline industry experience from her 18-year career with British Airways?in a number of operations and marketing leadership positions in the Americas and Europe, culminating in the role of Head of Global Brand & UK Marketing. She is a graduate of the University of London.

Appearances:



World Aviation Festival Day 1 @ 12:25

How are JetBlue differentiating their brand in the Transatlantic market and reinventing the economy class experience

  • Understanding more about how the Mint product is being adapted for new markets
  • Approach to the brand and messaging as JetBlue goes global?
  • Refreshing the premium experience with new concepts and alleviating pain points

World Aviation Festival Day 1 @ 12:55

Panel: What impact has the pandemic had on airline brand damage, investment, data and how can we effectively rebuild across all of our marketing touchpoints?

  • As passenger behaviors have changed how can we redefine our marketing efforts to match the new normal?
  • How are you making the case for investment in digital and new tech with your CEOs and how much or a priority within the airline is marketing right now?
  • In what way has the pandemic impacted search behavior and the way that we use different data sources as leading indicators of travel to spot trends?
  • How can airline marketeers effectively communicate sustainability strategies to infrequent and frequent flyers to help build eco loyalty?
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:18 GMT

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