Bas Hooft 't | Distribution Director Merchandising
Air France - KLM

Bas Hooft 't, Distribution Director Merchandising, Air France - KLM

Bas 't Hooft is an all-round commercial airline director with an academic marketing background. 15 years experience within several commercial departments (revenue management, e-commerce, sales, distribution) in Air France KLM and Delta Airlines gives him a broad perspective on airline retailing. In the Air France KLM NDC program he took responsibility to develop the new offer strategy focusing on continuous pricing, bundling and personalization and more recently on merchandising the complete product offer in all channels. Bas is passionate to drive change through innovation, enabling new revenue streams while improving the customer experience.

Appearances:



Rethinking Retail @ 13:40

Bringing airline retail to life throughout the whole value chain

  • Creating fresh compelling content to retail and moving away from price-schedule driven booking experiences
  • Involving all stakeholders to ensure that you can bring retailing to life across all of your sales channels
  • Changing the conversation from APIs to customer preference, product customization and display
  • Creating a win-win-win narrative for airline, agent and customers.

Rethinking Retail @ 15:45

Closing Keynote Panel: Delivering on the promise of Retailing, Dynamic Offers, NDC and the future of One Order?

·Has Covid been an accelerator towards a shift in direct distribution and what type of investments will we see post covid?·How has the relationship with GDS’s and Travel Agencies changed and how do these organisations fit within new airline retailing models?·What will airline retailing tech stacks look like in the next 5-10 years and how advanced and agile do we expect those developments to be?·After years of NDC implementation is there an appetite to adopt an even larger infrastructure overhaul such as One Order?·How can we be more dynamic in the way that we actually create products and personalise offers?·What are the challenges of combining RM, Digital, Distribution and Loyalty together to bring new offers to life?·How can we overcome industry distribution constraints to move to continuous pricing?·What can we do to drive the industry to move towards a more order centric approach to retailing?
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:16 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:17 GMT
last published: 12/Nov/21 11:18 GMT

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