Annelie Nassen | Evp Global Sales And Marketing
Scandinavian Airlines

Annelie Nassen, Evp Global Sales And Marketing, Scandinavian Airlines

Annelie Nässén is since 2017 Executive Vice President Global Sales & Marketing and member of SAS Group Management with responsibility for SAS Brand, Marketing, Global sales organization, Customer Service, Pricing, Airline Partners, Digital Sales and Distribution. Annelie has more than 25 years of experience in various senior leading positions within highly competitive industries with focus on strategy, business development and transformation. During her time at SAS she has implemented a number of changes at a rapid pace, both within the domestic and global landscape, and at the same time delivering great results. In 2016 she was awarded “Manager of the Year” at the Swedish Grand Travel Award. 


World Aviation Festival - 5th September @ 12:25

Sustaining digitisation of the customer journey

  • How is digital transformation augmenting our ability to retail effectively?
  • Focusing on mobile conversion: creating solutions to challenges of selling on the small screen
  • Creating a business model to sustain the interests of our key customers and safeguard the commercial

World Aviation Festival - 5th September @ 12:40

Next Generation Retail Panel: How can airlines grow sales and win over customers?

  • Developing our understanding of the customer: working intelligently to really implement meaningful personalisation
  • Understanding our sales channels: how can airlines truly optimise sales across channels?
  • Integrating into the wider travel market: is this the goal or should airlines focus on flying well?
last published: 05/Sep/19 20:56 GMT

back to speakers