Pacer is a resident of the HIPE Innovation Center, located in Vale do Pinhão, like a Silicon Valley, in Curitiba. The company was born with the purpose of solving the “problem” of delay in boarding aircraft and, for that, it developed the Digital Carpet, which uses Artificial Intelligence and augmented reality projection to guide passengers in a simple, intuitive and organic way. The company also innovated by creating other solutions to streamline and modernize boarding. Among them is the Biometrics System, which allows passengers to board without having to present a boarding pass and identification document. Other solutions have already been created and the company's objective is to continue innovating and contributing to the development of the airports process.