The Concept was founded in 2017 by three young entrepreneurs having diverse backgrounds in business, design and
engineering. Together their vision was to create disruptive hardware and software solutions that embody sustainability,
technology & innovation.
In early 2017 The Concept made their first appearance in the market by being part of and
winning the INTELAK Incubator program, an aviation, travel & tourism incubator (co-hosted by Emirates Airline, GE,
Dubai Tourism & Dnata).
The team initially focused their values within the aviation industry by identifying the gaps in the
market which lead to the development of NEOS Fly & NEOS Connect.
Today The Concept has grown into a multiaward winning company that is delivering solutions in the aviation market through partnering with some of the worlds
leading airlines & flight catering centers whilst expanding into the field of transportation, hospitality and medical.