The in-flight entertainment and communications show

In-flight entertainment and connectivity is undergoing a huge transformation in the aviation industry. IFEC will explore a market that is one of the air transport industries most dynamic sectors. The event will fully examine the next generation of IFEC technologies that are driving us closer that fully connected on board passenger experience. See agenda








3D Seatmap

Adaptive Channel

Aeria Games/ MOTUS


AS IP Tech


Deutsche Telekom

Display Interactive


Global Eagle

Honeywell Aerospace




Interactive Mobility


Lufthansa Systems

Media Carrier

















IFEC, Wednesday 4 September 2019


Conference registration


Chair's opening remarks


Greg Williams

Commercial Space Travel – Industry Game Changer or Entertaining Distraction?

  • How will the sub-orbital industry affect innovation in aviation?
  • Can players like Space X, Virgin Galactic and Blue Origin prove the business model and transport passengers with the safety and regularity of a commercial airline?
  • What impact will commercial space travel have on customer expectation and mindset?
  • What can airlines and airports learn from the fast-growth commercial space industry?


Maryann Simson

Chair's Opening Remarks

Peter Schetschine

Networking and refreshments in the exhibition hall


Miguel Ferreira

TAP Case study: How TAP are delivering a unique and engaging customer experience on board through personalisation`

  • Integrating with the airlines digital ecosystem and expanding on your on board functionalities
  • Engaging with customers throughout the flight with suggestions, partnerships and in destination content
  • Letting passengers self-select content, ancillaries and experiences
Antoine Laborde

Rolling out connectivity at Air France – Ensuring that your proposition makes sense for the customer

  • Creating a consistent and personalised on board experience through connectivity
  • Adding value to your passengers and crew through data analytics and digitalisation
  • Using connectivity to expand your on-board retailing proposition
Jan-Peter Gaense

How we’ve got it all wrong, a fresh look at the digital onboard experience

  • For a seamless digital journey the aircraft needs to become a part of the ecosystem and not an isolated touch point
  • This has an impact on how we design this touchpoint on board and make the aircraft a part of the digital journey
  • That’s the key to true customer centricity and to unlocking new services and revenue potential
Tal Kalderon

How you can deliver an IFEC system that makes your passengers feel at home?

  • Using a modern sleek design that offers a simplified user interface to increase passenger engagement and uptake
  • Understanding passenger preferences and gauging what content is working and what isn’t?
  • What is the future for streaming services?

Networking lunch in the exhibition hall


Alvaro Coromina Sanz

Evelop: Combining digital transformation, Virtual Reality and wireless IFE

  • New wireless IFE: True digital systems. The flexibility that legacy
  • Implementing connectivity on the A350 and Virtual reality to boost ticket sales
  • Integrating relevant content with newsfeeds that are relevant and low bandwidth
Chris Esposito

Fireside Chat: Native Digital Passengers

  • Catering for mobile, digital and agile passengers
  • How can use digital and connectivity to drive loyalty?
  • What is the difference between economy and premium IFEC?
Ron Chapman

What if the Low-Cost Airline industry decided to develop its own connectivity solution?

  • Why would Low Cost Airlines want the same major airline connectivity systems, when every other aspect of their business is unique?
  • All current Wi-Fi platforms are designed to meet the needs of major legacy airlines, particularly the business traveller. That’s why on average only 6% of passengers will pay to connect.
  • In this presentation you will learn how LEOS, IOT, and embedded Apps will change the way you think about connectivity.
Nick Mavrokordatos

Networking and refreshments in the exhibition hall


Jill Nye

Personalising customer experience across an integrated holiday journey

  • Adding value to the customer experience through a single platform at every stage of the customer journey
  • Collaboration across Airline, Hotels and Cruise ships to achieve a personalised customer experience
  • Aligning vision to bring commercial benefit and customer satisfaction
Panel discussion

What is the future of IFEC content, on board analytics, ecosystems, digital touch points and streaming services for global airlines?

  • How are global airlines using IFEC to differentiate their on-board content and offering to compete more effectively?
  • What are the challenges of designing seamless digital touchpoints across different aircrafts and infrastructure?
  • Why is the airline industry struggling with on board analytics and what can we do to overcome these challenges?
  • When and how will we get to the point of being able to offer seamlessly streamed content to our passengers?
Thomas Laxar, Director, Product Management (In Flight Entertainment And Connectivity, Content & Portal), Lufthansa Group Hub Airlines I Austrian Lufthansa Swiss


Daniel Young

From pitch to public. How to create and deliver an innovation roadmap

  • easyJet mobile. A model of innovation & inspiration
  • Solving travel pain points. An inside look at the process
  • Our mobile future? Travelport & easyJet discuss what's next
Petcha Kucha


Join the battle to find out which airline app is leading the way in offering a more seamless, frictionless and simple passenger experience.

Airline customers will be voting via social media throughout the year and we will reduce this down to 5 contenders who will deliver a 5 minute pitch on why there app deserves to be named the best.

Conference attendees will then have the final vote.

Join us to see who is leading the airline app revolution!

Welcome drinks reception

last published: 05/Sep/19 21:55
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Air Experience, Thursday 5 September 2019




Dee Waddell

IBM Keynote: Transcending Expectations: Transforming in a world of Mobile, Data, and AI

In an era of commoditization and expectations that things will move at lightning-speed, how do airlines transform and transcend above by empowering every front-line employee and leveraging all assets of the airline by unleashing mobile, data and AI.
Johan Lundgren

Keynote interview: Johan Lundgren, CEO, easyJet

easyJet CEO Johan Lundgren sits down with Guy Johnson to discuss how the easyJet brand is moving beyond price and creating a long-term plan with a vastly wider use of data analytics across the business. Find out from Johan how the airline is radically changing its holiday business and extending its reach to the wider travel value chain. Understand more about how easyJet is embracing data driven customisation and digital capability and learn about new partnerships that will develop from its new contribution model.
Sir Tim Clark

Keynote Interview: Sir Tim Clark, President, Emirates

Industry legend Sir Tim Clark joins us to talk innovation, growth and coping with headwinds in aviation. Gain his unique insight on how he sees digital technology driving current and future successes. Find out from Sir Tim on what he sees as the most exciting technology impacting the end to end passenger experience. Understand how he views the future of global distribution systems and the potential impact of blockchain, biometrics, AI and IoT on day to day operations.
Joanna Geraghty

Keynote Interview: Joanna Geraghty, President and COO, JetBlue

JetBlue’s President and COO Joanna Geraghty joins Guy Johnson to talk about the airline’s transatlantic ambitions. It’s been almost 20 years since JetBlue was founded with the mission of bringing humanity back to air travel, and in 2021 the airline will begin service to London from Boston and New York. Joanna talks about how the brand stays fresh through a combination of its unique culture, dedicated crewmembers and its adoption of new technology, including that discovered by JetBlue’s own venture capital subsidiary.
Interviewee: Joanna Geraghty, President And Chief Operating Officer, JetBlue Airways
Panel discussion

Keynote CEO Panel

Following their interviews, our keynote speakers will join a panel discussion, where they will debate some of the biggest challenges facing the industry. Key issues they will address include:
  • How can the aviation industry cope with the rapid changes that digital technology brings and how are airline CEOs prioritising digital and mobile only tools and applications?
  • How can we develop a partnership for sustainable growth which meets rising passenger demand, balanced with action to reduce environmental and community impacts?
  • What are the trends that will shape the industry into 2020 and where are airline CEOs placing their bets?Biometrics, blockchain, robotics, artificial intelligence, voice technology, connectivity and cyber security?
  • In what way will airlines evolve beyond selling seats and become more involved in the wider booking and planning experience for customers?
  • What does a sustainable future look like to an airline CEO?
  • What is the next step for the evolution of low-cost carriers and are they still the core innovators in a dramatically changing industry?
  • Passenger connectivity is continually growing, how can we use this to best serve our customers and deliver a more seamless end-to-end experience?
  • What impact will ultra-long-haul travel have on the future of global competition and will we see new partnerships develop?
  • How do airline CEOs see digital as a core differentiator against competition and how are they investing in technology to improve day to day operations and services?
Joanna Geraghty, President And Chief Operating Officer, JetBlue Airways

Networking break in the exhibition hall

round tables

Technology & Strategy Roundtables

With rising passenger expectations and rapidly-changing technology, how can we as an industry evolve to meet these challenges? Our roundtables are hosted by senior level topic specialists. Participants are asked to introduce themselves to the table, and then as a group, they brainstorm and produce their suggestions on what technology would work best for them. After 30 minutes, there is one rotation, so participants can join two tables during the session.
"I'll be back" - ROBOTS!!! How to deal with the Good, the Bad and the Ugly?
Aleksandar Ivanišević

Aleksandar Ivanišević, Head Of Operations And Support, 2e Systems Gmbh

Achieving NDC´s business objectives with a legacy PSS: What challenges are being faced and what strategies can be adopted to achieve these business objectives.
Marco Contento

Marco Contento, Vice President Aviation Business, IBS Software

Ancillary Revenues in the Travel Industry: What are the effects of mobility on revenue streams pre, during and post-journey?
Robin Moradian

Robin Moradian, Partnerships Manager, Splyt

Chasing the travel experience: Discussing how Millennials are starting to rule the sky, influenceyour brand experience and future business
Sebastian Petry

Sebastian Petry, Director, Innovation, Panasonic Avionics

Disrupt Passenger Management: People vs. Technology- where on the sliding scale should the balance lie?
Donal Mcgranaghan

Donal Mcgranaghan, Chief Product And Technology Officer, Accommodations Plus International (API)

How can airlines use blockchain to drive 1:1 dynamic offers and personalized retailing?
Gianni Cataldo

Gianni Cataldo, Head Of R&D And Bridge Labs, ATPCO

How can modern offer and order management platforms leverage NDC to enable personalized offers and seamless fulfillment?
Michael Reyes

Michael Reyes, Senior Director, Offer Management Solutions, Sabre

How can we improve our customer experience given the reputation we currently have, and undergo a radical transformation to ensure we maximise our business
How can your airline accelerate offer transformation?
John Stewart

John Stewart, Senior Vice President, Sales, Farelogix

How do you use data to exceed traveler expectations?
Andrew Doyle

Andrew Doyle, Director, Aerospace Market, Cirium

How is mobile technology helping airplanes take flight?
Mustafa Ebadi

Mustafa Ebadi, Chief Operating Officer, SOTI

How is the journey to Airline Digital Transformation impacting your organization across RM, ecommerce, distribution, and beyond?
Aditi Mehta

Aditi Mehta, Solutions Strategy Director, PROS

How is your Airline leveraging Cloud Computing to enable employees to provide a better customer experience?
Greg Land

Greg Land, Executive Director, Global Industry Leader, Aviation, Hospitality And Travel Related Services, IBM

How much are uncontactable customers costing your airline?
Al Tredinnick

Al Tredinnick, Head Of Business Development, 15below

How to maximize revenues with interlinking of passenger experience and travel retail?
Sushil Choudhari

Sushil Choudhari, Chief Executive Officer, TravelX - Intelligent Travel Retail Platform

How to stay relevant in the expectation economy?
Is a Customer 360 possible in a fragmented digital world ?
Cyril Treacy

Cyril Treacy, VP & Industry Board leader TTH EMEA, Salesforce UK Limited

Similar to Uber and AirBnB, how can airlines successfully tap into secondary markets to drive incremental profit growth?
Azim Barodawala

Azim Barodawala, Chief Executive Officer, Volantio Inc.

The Onward Passenger Travel – When does this really matter?
Yaron Schechtman

Yaron Schechtman, Head Of Business Development, Here Mobility, HERE Mobility

What can airlines do to optimise customer support costs, increase revenue & build loyalty using A.I?
Guillaume Laporte

Guillaume Laporte, Chief Executive Officer, Mindsay

What’s preventing wide-spread adoption of single digital identity in the industry?
Finbarr Ring

Finbarr Ring, Vice President Sales, Northern Europe, SITA


Ravi Simhambhatla
Air Experience

The connection between mobility and customer experiences: Demonstrated by United’s new app and roadmap

  • How does United’s new app deliver industry leading layout innovations that instantly bring relevant information to customers without them having to look for it?
  • Delivering a seamless customer experience by offering boarding passes to STAR partners and providing voluntary solicitation for overbooked flights.
  • Creating a platform where users can tell their stories with a true digital concierge that balances human and AI responses
  • Increasing engagement of passengers through the gamification of MilePlay and evolving the traditional contact center by looking into user-to-agent chat methods via the customers platform of choice
Panel discussion
Air Experience

PaxEx & connectivity panel discussion: How can we as an industry meet the demands of today’s highly mobile, always connected and digitally agile passengers?

  • The digital passenger is driving strong demand for a more dynamic model – How do we deliver it?
  • What functionality are airlines and suppliers looking to integrate using mobile apps and products that can help create a more seamless on-board experience?
  • How are global airlines using IFEC to differentiate their on board offering and compete more effectively?
  • What are airlines doing to meaningfully monetise their in-seat and wireless inflight entertainment and connectivity systems and content through personalised advertising?
  • Where do you see the major opportunities for in-flight personalisation and where have we seen innovation?
  • How can we utilise the massive amounts of data that we now have from on-board connectivity to drive better passenger experiences in-flight?

Networking lunch in the exhibition hall


Vivian Lo
Air Experience

Evolving disruption handling with technology to be seamless & thoughtful

Wayne Phaup
Air Experience

The bright future of passenger disruption: Removing passenger distress and making travel more efficient during IROPs

  • Removing the stress and taking away queuing in the airport for your passengers
  • What is the difference between a US vs EU disrupted passenger?
  • Technological evolution through HMT
Katri Harra-Salonen
Matthew Rea
Air Experience

Can one digital platform with a single point of integration provide a holistic solution for airlines, airports and retailers?

  • iCoupon is the central platform for issuing vouchers in the airport space.
  • Modular iCoupon approach - one integration gives capability to issue; compensation, promotions, entitlements and loyalty vouchers from one platform.
  • Find out why over 50+ airlines already use iCoupon and how simple, quick and easy it is to implement across your network.
Katrin Rieger
Air Experience

How do you retain loyalty when the going gets tough?

  • Overcoming the challenges of growth and integration while keeping your customer satisfaction high
  • Automating and digitizing processes and services to sharpen your customer focus
  • Being transparent and fair with passengers: Integrating boarding procedures while offering constant communication via email and SMS
  • Closing the link between punctuality and customer satisfaction

Afternoon refreshment break and exhibition viewing


Taimur Khan

Delivering on the next generation traveler Loyalty by using data and insights to serve the traveler with relevance, consistently, and anywhere

  • Travelers are traveling more frequently and they have different expectations that are set by how they interact with other brands they consume in their personal lives.
  • The challenge airlines face today is that their systems are built around the employee function and channel-specific as they address this fast growing global customer base
  • Leading airlines are using data and technology to anticipate traveler needs: meeting them where they are are, on the channel that the traveler determines and using technology to get context and recommendations better guide that engagement by using information effectively at the point of engagement
Panel discussion

CLOSING KEYNOTE PANEL DISCUSSION: Data driven airlines – What are airlines doing to create insights that will improve the customer proposition, drive revenue and reduce costs?

  • There are now billions of data points on a day to day business – How do we retain that data to help improve the next journey?
  • How close are we to achieving a new level of data-driven collaboration across all airline functions collectively to deliver a more seamless customer experience?
  • Have we succumbed to the Googles & Amazons of this world - How will airline data fit into the travel ecosystem of the future?
  • Ultimately can new technologies and big data help reduce tight profit margins and intensify global competition?

Evening reception at the Arsenal Emirates Stadium

last published: 05/Sep/19 21:55
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Air Experience, Friday 6 September 2019


Conference doors open


Panel discussion

How can airlines, airports and mobility partners collaborate to build a seamless travel experience for global passengers?

  • Are we overcoming the traditional challenges of collaboration in aviation between airlines, airports and mobility partners?
  • Exploring the increasing importance of a digital offering in all areas of the passenger journey for seamless capacity optimisation.
  • How can car rental companies evolve to compete more effectively with ride-sharing services?
  • What impact will a driverless future and autonomous vehicles have on the ground experience?
  • How should we adapt our current business models to create ancillary revenue sources?
Stuart Donnelly, Senior Director - Group International Sales - Europe/USA, Sixt


Anne Rigail

Keynote Interview: Anne Rigail, CEO, Air France

New Air France CEO Anne Rigail sits down with Bloomberg’s Anna Edwards to discuss how she is taking a new approach to rebuilding the Air France brand and making the business highly competitive in a digital age. She will also explore her approach to getting the balance right in the group, utilising both premium and low-cost offerings effectively. Also find out exclusively about the latest Air France passenger experience initiatives in this keynote interview.
Alexandre De Juniac

Keynote Interview: Alexandre de Juniac, CEO, IATA

Alexandre sits down with Anna Edwards to discuss how IATA are approaching new technologies and the digitalisation of processes in the aviation industry. Find out exclusively in this keynote interview how he sees the future development of NDC as it comes of age. Understand more about OneID and how it will enable passengers to move more seamlessly through the airport without having to repeatably identify themselves. See how One Order could help enable network and legacy carriers do more business with ticketless travel airlines such as LCCs. Gain Alexandre's unique perspective on how the global industry can use data sharing tools to improve operations and how he thinks the industry can become more aware and prepared of the dangers of cyber threats.
Panel discussion

Keynote Panel: How is digital, shifting passenger behaviours and transformative technologies disrupting the existing airline ecosystem?

  • Is the “Amazon of Travel” an unachievable myth and can airlines create an intelligent digital mesh of products and services that meet modern passengers needs?
  • Will the airlines dream of transforming themselves into digital mobility brands become a reality?
  • Is the industry lagging behind consumer adoption of technology and what is the future of conversational interfaces when it comes to sales and service?
  • What types of product differentiation should we expect to see through future airline retailing channels?
  • When will the big tech giants disrupt the distribution landscape and will they succeed in taking over the entire value chain in the next decade?

Networking and refreshments in the exhibition hall


Louis Saint-Cyr
Air Experience

Marrying digital and physical – How does the airline industry move forward into this new paradigm?

  • What are the challenges of transitioning from the traditional airline model and enabling your guests and colleagues to be empowered throughout the journey
  • How do you bridge the operational day to day business with ongoing transformation projects to build better guest experience capabilities?
  • Why technology transformation is not as important as the cultural transformation and what can we do to help foster and evolve that relationship across traditional airline silos
Emily Buckman
Air Experience

How leading airlines leverage mobile channels to provide Magical Customer Experiences:

  • How to orchestrate different channels such as email, SMS, push notifications, mobile boarding passes, web notifications, in-app messages, or voice notifications for an Amazing Day-of-Travel Experience using traveller behaviour and preferences
  • How to message your travellers at exactly the right time on the right channel to alert them to changes in times, dates, upgrade opportunities and more
  • How to use mobile boarding passes that update in real time – and automatically notify travellers of changes with lockscreen notifications
Guido Van Til
Air Experience

Digital is mature, let’s act like adults.

  • One step at the time: how KLM tackles the big problems that are facing travel one sprint at the time.
  • Taking the buzzwords out of personalization: how KLM removes irrelevance and creates a human-like dialogue throughout your trip.
  • How KLM combines the best of technology and the best of humans throughout the journey: from inflight staff to social media service.
Raj Balasundaram
Air Experience

Increasing Ancillary Revenue : AI in Airline Marketing and Customer Experience

Artificial intelligence is changing the game of marketing, making it possible to finally fulfil the vision of true 1:1 marketing by bridging the gap between data and personalised customer experiences. Imagine the possibilities. AI is not scary, and it doesn’t have to be complicated. Learn how Airlines can increase ancillary revenue by using AI marketing.
Guido Woska
Air Experience

From flying planes to flying people – how Lufthansa Groups transforms the way it creates future products, servcies and experiences for more than 140 million guests each year

  • Transforming one of the world’s largest airline groups through experience design to create deeper loyalty and increase revenues
  • Building a design-driven, non-silo organization to identify, ideate and implement seamless and integrated experiences across a holisitic passenger journey
  • Successfully embedding a mindset of human-centricity, creativity and a new perspective of travel into a global organization

Networking lunch in the exhibition hall

last published: 05/Sep/19 21:55
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