Aviation IT Show

Digital Transformation, data and infrastructure for the world’s airlines, airports and partners

The Aviation IT Show is for airline and airport CIOs, Heads of IT, Heads of Operations and is about how we as an industry can create an ICT infrastructure that can meet the needs of today’s travellers. See agenda








2e Systems









Distil Networks







Lufthansa Aviation Training GmbH






Sirena Travel












Aviation IT, Wednesday 4 September 2019


Conference registration


Chair's opening remarks


Greg Williams

Commercial Space Travel – Industry Game Changer or Entertaining Distraction?

  • How will the sub-orbital industry affect innovation in aviation?
  • Can players like Space X, Virgin Galactic and Blue Origin prove the business model and transport passengers with the safety and regularity of a commercial airline?
  • What impact will commercial space travel have on customer expectation and mindset?
  • What can airlines and airports learn from the fast-growth commercial space industry?

Networking and refreshments in the exhibition hall


Networking lunch in the exhibition hall


Henry Harteveldt
Aviation IT

NDC & One Order 2019-2021: Are airlines finally approaching the retailing tipping point?

  • Where does the industry stand when it comes to “retailing readiness” and what is the current state of NDC developments?
  • What are the key elements that are driving the airlines who are much more prepared for a retailing revolution?
  • What will 2019-2021 look like for NDC and One Order adoption and implementation?
Jorma Nieminen
Aviation IT

How Finnair is using NDC, data science and chatbots to deliver next gen distribution?

  • What is the future of voice technology and what role will it play in the distribution ecosystem?
  • How can you use data science with direct connect to make personalisation more of a reality?
  • What role will China play in the future of distribution?
David Friderici
Aviation IT

Can NDC and One Order really drive value?

  • Comparing pricing and product decisions in a legacy world and the new world
  • The technological requirements to implement these
  • Use cases and benefits
Marcus Motzkuhn
Aviation IT

How Sunexpress is using NDC to develop complete customer centricity

  • How are passenger behaviours and new technologies influencing the future of distribution?
  • What is the future of search and booking through voice technology and how will ancillaries be integrated?
  • Going all in on NDC and building your website and sales channels around the new NDC world

Networking and refreshments in the exhibition hall


Xavier Lagardere
Aviation IT

The Lufthansa Group airlines’ NDC Partner Program – Relevant Offers, Value-based Partnerships

  • How technology supports us to enhance the variety of our offers
  • How we establish new, value-based distribution partnerships
  • How cooperation along the value-chain puts the customer at centre stage
Alf Sagen
Aviation IT

The Way from distribution to retailing

  • Airline transformation – Beginnings and status quo
  • Shopping experience – breaking the shackles
  • Be different – start moving
Bryan Porter
Aviation IT


Metasearch does not have to be about disintermediation and price comparison. Recent innovations in airline retailing means that airlines can partner with metasearch channels to drive incremental direct bookings using the IATA NDC Standard. As a result, airlines can better engage with the metasearch ecosystem, to enable seamless in-the-moment customer acquisition and conversion.
Ravi Simhambhatla
Aviation IT

Closing Keynote: How Blockchain, NDC and One Order are impacting the future of airline distribution

  • How will blockchain technology apply to airline distribution?
  • Will NDC and One Order fundamentally change the distribution ecosystem?
  • What does it take to remain relevant in this new world?


Daniel Young

From pitch to public. How to create and deliver an innovation roadmap

  • easyJet mobile. A model of innovation & inspiration
  • Solving travel pain points. An inside look at the process
  • Our mobile future? Travelport & easyJet discuss what's next
Petcha Kucha


Join the battle to find out which airline app is leading the way in offering a more seamless, frictionless and simple passenger experience.

Airline customers will be voting via social media throughout the year and we will reduce this down to 5 contenders who will deliver a 5 minute pitch on why there app deserves to be named the best.

Conference attendees will then have the final vote.

Join us to see who is leading the airline app revolution!

Welcome drinks reception

last published: 05/Sep/19 21:55
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Aviation IT, Thursday 5 September 2019




Dee Waddell

IBM Keynote: Transcending Expectations: Transforming in a world of Mobile, Data, and AI

In an era of commoditization and expectations that things will move at lightning-speed, how do airlines transform and transcend above by empowering every front-line employee and leveraging all assets of the airline by unleashing mobile, data and AI.
Johan Lundgren

Keynote interview: Johan Lundgren, CEO, easyJet

easyJet CEO Johan Lundgren sits down with Guy Johnson to discuss how the easyJet brand is moving beyond price and creating a long-term plan with a vastly wider use of data analytics across the business. Find out from Johan how the airline is radically changing its holiday business and extending its reach to the wider travel value chain. Understand more about how easyJet is embracing data driven customisation and digital capability and learn about new partnerships that will develop from its new contribution model.
Sir Tim Clark

Keynote Interview: Sir Tim Clark, President, Emirates

Industry legend Sir Tim Clark joins us to talk innovation, growth and coping with headwinds in aviation. Gain his unique insight on how he sees digital technology driving current and future successes. Find out from Sir Tim on what he sees as the most exciting technology impacting the end to end passenger experience. Understand how he views the future of global distribution systems and the potential impact of blockchain, biometrics, AI and IoT on day to day operations.
Joanna Geraghty

Keynote Interview: Joanna Geraghty, President and COO, JetBlue

JetBlue’s President and COO Joanna Geraghty joins Guy Johnson to talk about the airline’s transatlantic ambitions. It’s been almost 20 years since JetBlue was founded with the mission of bringing humanity back to air travel, and in 2021 the airline will begin service to London from Boston and New York. Joanna talks about how the brand stays fresh through a combination of its unique culture, dedicated crewmembers and its adoption of new technology, including that discovered by JetBlue’s own venture capital subsidiary.
Interviewee: Joanna Geraghty, President And Chief Operating Officer, JetBlue Airways
Panel discussion

Keynote CEO Panel

Following their interviews, our keynote speakers will join a panel discussion, where they will debate some of the biggest challenges facing the industry. Key issues they will address include:
  • How can the aviation industry cope with the rapid changes that digital technology brings and how are airline CEOs prioritising digital and mobile only tools and applications?
  • How can we develop a partnership for sustainable growth which meets rising passenger demand, balanced with action to reduce environmental and community impacts?
  • What are the trends that will shape the industry into 2020 and where are airline CEOs placing their bets?Biometrics, blockchain, robotics, artificial intelligence, voice technology, connectivity and cyber security?
  • In what way will airlines evolve beyond selling seats and become more involved in the wider booking and planning experience for customers?
  • What does a sustainable future look like to an airline CEO?
  • What is the next step for the evolution of low-cost carriers and are they still the core innovators in a dramatically changing industry?
  • Passenger connectivity is continually growing, how can we use this to best serve our customers and deliver a more seamless end-to-end experience?
  • What impact will ultra-long-haul travel have on the future of global competition and will we see new partnerships develop?
  • How do airline CEOs see digital as a core differentiator against competition and how are they investing in technology to improve day to day operations and services?
Joanna Geraghty, President And Chief Operating Officer, JetBlue Airways

Networking break in the exhibition hall

round tables

Technology & Strategy Roundtables

With rising passenger expectations and rapidly-changing technology, how can we as an industry evolve to meet these challenges? Our roundtables are hosted by senior level topic specialists. Participants are asked to introduce themselves to the table, and then as a group, they brainstorm and produce their suggestions on what technology would work best for them. After 30 minutes, there is one rotation, so participants can join two tables during the session.
"I'll be back" - ROBOTS!!! How to deal with the Good, the Bad and the Ugly?
Aleksandar Ivanišević

Aleksandar Ivanišević, Head Of Operations And Support, 2e Systems Gmbh

Achieving NDC´s business objectives with a legacy PSS: What challenges are being faced and what strategies can be adopted to achieve these business objectives.
Marco Contento

Marco Contento, Vice President Aviation Business, IBS Software

Ancillary Revenues in the Travel Industry: What are the effects of mobility on revenue streams pre, during and post-journey?
Robin Moradian

Robin Moradian, Partnerships Manager, Splyt

Chasing the travel experience: Discussing how Millennials are starting to rule the sky, influenceyour brand experience and future business
Sebastian Petry

Sebastian Petry, Director, Innovation, Panasonic Avionics

Disrupt Passenger Management: People vs. Technology- where on the sliding scale should the balance lie?
Donal Mcgranaghan

Donal Mcgranaghan, Chief Product And Technology Officer, Accommodations Plus International (API)

How can airlines use blockchain to drive 1:1 dynamic offers and personalized retailing?
Gianni Cataldo

Gianni Cataldo, Head Of R&D And Bridge Labs, ATPCO

How can modern offer and order management platforms leverage NDC to enable personalized offers and seamless fulfillment?
Michael Reyes

Michael Reyes, Senior Director, Offer Management Solutions, Sabre

How can we improve our customer experience given the reputation we currently have, and undergo a radical transformation to ensure we maximise our business
How can your airline accelerate offer transformation?
John Stewart

John Stewart, Senior Vice President, Sales, Farelogix

How do you use data to exceed traveler expectations?
Andrew Doyle

Andrew Doyle, Director, Aerospace Market, Cirium

How is mobile technology helping airplanes take flight?
Mustafa Ebadi

Mustafa Ebadi, Chief Operating Officer, SOTI

How is the journey to Airline Digital Transformation impacting your organization across RM, ecommerce, distribution, and beyond?
Aditi Mehta

Aditi Mehta, Solutions Strategy Director, PROS

How is your Airline leveraging Cloud Computing to enable employees to provide a better customer experience?
Greg Land

Greg Land, Executive Director, Global Industry Leader, Aviation, Hospitality And Travel Related Services, IBM

How much are uncontactable customers costing your airline?
Al Tredinnick

Al Tredinnick, Head Of Business Development, 15below

How to maximize revenues with interlinking of passenger experience and travel retail?
Sushil Choudhari

Sushil Choudhari, Chief Executive Officer, TravelX - Intelligent Travel Retail Platform

How to stay relevant in the expectation economy?
Is a Customer 360 possible in a fragmented digital world ?
Cyril Treacy

Cyril Treacy, VP & Industry Board leader TTH EMEA, Salesforce UK Limited

Similar to Uber and AirBnB, how can airlines successfully tap into secondary markets to drive incremental profit growth?
Azim Barodawala

Azim Barodawala, Chief Executive Officer, Volantio Inc.

The Onward Passenger Travel – When does this really matter?
Yaron Schechtman

Yaron Schechtman, Head Of Business Development, Here Mobility, HERE Mobility

What can airlines do to optimise customer support costs, increase revenue & build loyalty using A.I?
Guillaume Laporte

Guillaume Laporte, Chief Executive Officer, Mindsay

What’s preventing wide-spread adoption of single digital identity in the industry?
Finbarr Ring

Finbarr Ring, Vice President Sales, Northern Europe, SITA


Ash Jokhoo
Panel discussion
Aviation IT

CIO Panel: What are the biggest challenges of integrating digital technology into the aviation industry?

  • Can the airline industry unlearn enough, disrupt itself and digitally transform to compete with leading digital players?
  • In a hyper-competitive global market how can carriers use digital and AI to differentiate themselves from competitors?
  • How can digital and AI help bridge the personalisation gap to transform the passenger experience?
  • What are the potential untapped applications for blockchain and IoT that could become genuine game changers?
Clare Ward, Chief Information Office, Kenya Airways

Networking lunch in the exhibition hall


Alison Taylor
Aviation IT

American Airlines Case Study: Leading the distribution charge in North America

  • How AA has invested heavily in digital distribution and worked with partners to enable a more targeted product for different market segments
  • Refining, defining and shaping a brand and products that suit every traveller profile
  • Staying front and centre of the latest technology developments – Voice, Wi-Fi, Passport Scanning, Baggage Tracking and Dynamic Reaccomodation
Mike Barrera
Aviation IT

How airlines can deliver a genuine omni-channel merchandising experience that drives value to your travellers

  • Corporate commitment to the strategy
  • Create new distribution model while maintaining current high value network
  • Develop market and fulfill new products
Rodrigo Celis
Aviation IT

Personalization across all channels. How can airlines leverage flexible solutions to power a personalized omni-channel experience?

  • Putting the “person” back in personalization
  • Building an omni-channel experience
  • A platform approach to intelligent retailing
Panel discussion
Aviation IT

PANEL DISCUSSION: Airline distribution in 2030 – Gravitating towards airlines, intermediaries or tech giants?

  • Will the power eventually shift from existing travel players to global tech giants?
  • Can NDC and One Order standards shake up the industry and achieve mass adoption by 2025?
  • What will be the challenges of implementing One Order and is this something that will affect your distribution strategy in the near future?
  • How will the role of GDSs evolve and will the OTA/Metasearch/GDS apocalypse become a reality?
  • Will the current ecosystem adapt to include new technologies and user behaviours such as voice search, virtual assistants and instant messaging services?
  • What is the potential for blockchain technology to disrupt airline distribution?

Afternoon refreshment break and exhibition viewing


Taimur Khan

Delivering on the next generation traveler Loyalty by using data and insights to serve the traveler with relevance, consistently, and anywhere

  • Travelers are traveling more frequently and they have different expectations that are set by how they interact with other brands they consume in their personal lives.
  • The challenge airlines face today is that their systems are built around the employee function and channel-specific as they address this fast growing global customer base
  • Leading airlines are using data and technology to anticipate traveler needs: meeting them where they are are, on the channel that the traveler determines and using technology to get context and recommendations better guide that engagement by using information effectively at the point of engagement
Panel discussion

CLOSING KEYNOTE PANEL DISCUSSION: Data driven airlines – What are airlines doing to create insights that will improve the customer proposition, drive revenue and reduce costs?

  • There are now billions of data points on a day to day business – How do we retain that data to help improve the next journey?
  • How close are we to achieving a new level of data-driven collaboration across all airline functions collectively to deliver a more seamless customer experience?
  • Have we succumbed to the Googles & Amazons of this world - How will airline data fit into the travel ecosystem of the future?
  • Ultimately can new technologies and big data help reduce tight profit margins and intensify global competition?

Evening reception at the Arsenal Emirates Stadium

last published: 05/Sep/19 21:55
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Aviation IT, Friday 6 September 2019


Conference doors open


Panel discussion

How can airlines, airports and mobility partners collaborate to build a seamless travel experience for global passengers?

  • Are we overcoming the traditional challenges of collaboration in aviation between airlines, airports and mobility partners?
  • Exploring the increasing importance of a digital offering in all areas of the passenger journey for seamless capacity optimisation.
  • How can car rental companies evolve to compete more effectively with ride-sharing services?
  • What impact will a driverless future and autonomous vehicles have on the ground experience?
  • How should we adapt our current business models to create ancillary revenue sources?
Stuart Donnelly, Senior Director - Group International Sales - Europe/USA, Sixt


Anne Rigail

Keynote Interview: Anne Rigail, CEO, Air France

New Air France CEO Anne Rigail sits down with Bloomberg’s Anna Edwards to discuss how she is taking a new approach to rebuilding the Air France brand and making the business highly competitive in a digital age. She will also explore her approach to getting the balance right in the group, utilising both premium and low-cost offerings effectively. Also find out exclusively about the latest Air France passenger experience initiatives in this keynote interview.
Alexandre De Juniac

Keynote Interview: Alexandre de Juniac, CEO, IATA

Alexandre sits down with Anna Edwards to discuss how IATA are approaching new technologies and the digitalisation of processes in the aviation industry. Find out exclusively in this keynote interview how he sees the future development of NDC as it comes of age. Understand more about OneID and how it will enable passengers to move more seamlessly through the airport without having to repeatably identify themselves. See how One Order could help enable network and legacy carriers do more business with ticketless travel airlines such as LCCs. Gain Alexandre's unique perspective on how the global industry can use data sharing tools to improve operations and how he thinks the industry can become more aware and prepared of the dangers of cyber threats.
Panel discussion

Keynote Panel: How is digital, shifting passenger behaviours and transformative technologies disrupting the existing airline ecosystem?

  • Is the “Amazon of Travel” an unachievable myth and can airlines create an intelligent digital mesh of products and services that meet modern passengers needs?
  • Will the airlines dream of transforming themselves into digital mobility brands become a reality?
  • Is the industry lagging behind consumer adoption of technology and what is the future of conversational interfaces when it comes to sales and service?
  • What types of product differentiation should we expect to see through future airline retailing channels?
  • When will the big tech giants disrupt the distribution landscape and will they succeed in taking over the entire value chain in the next decade?

Networking and refreshments in the exhibition hall


Ali Serdar Yakut
Aviation IT

Fireside Chat: How Turkish Airlines is embracing emerging technologies and developing a start-up ecosystem to stay competitive on the global stage

  • Why start-up engagement and integration is a key enabler for digital transformation
  • How Turkish Airlines is implementing IOT and other emerging technologies
  • What exponential improvements are coming?
Adnan Saulat
Aviation IT

Using Data Science and Engineering To Build A Price Elasticity Estimator At Lufthansa Group

    is session you'll learn how:
  • Lufthansa Group and Mindtree's Price Elasticity Estimator (PELE) model handled the complexity of processing three years of historical booking data for every route to estimate pricing up to a year ahead.
  • Artificial intelligence and Machine Learning algorithms were used to improve the analytical model performance and accuracy.
Amit Sagi
Aviation IT

Machine Learning, AI and Data: Becoming the smartest airline for the start-up nation

  • Implementing machine learning and new processes to do things better and much smarter
  • Why Google, Facebook and Amazon are opening R&D Centres in Israel and what will be the implications for the future of El Al as an innovator?
  • What machine learning tools are we using to improve the customer experience?
Mustafa Ebadi
Aviation IT

How American Airlines uses Enterprise Mobility to grow their business

    How the world’s largest airline uses mobility to maintain its competitive edge
  • Why mobile technology is critical for on-time performance and customer service
  • How to overcome challenges with deploying mobile technology
  • How American Airlines reduced 90% of their support costs of managing their mobile assets globally
Pete Pohlschmidt
Aviation IT

Applied Machine Learning for airline merchandising

  • Maximising airline ancillary revenues using machine learning
  • Collaborating with IBM Research, Malaysia Airlines and Amadeus
  • What does the future hold for airline pricing and revenue management?
Jerome Thil
Aviation IT

Creating a true focus and understanding how digital innovation can contribute to your airline’s overall transformation?

  • How can a company of 20,000 employees truly embrace innovation and digital to create opportunities rather than just focusing on trends?
  • Challenges of transforming people and the cultural mindset: Examples of success stories
  • Getting your employees to engage with start-ups and understanding how they can fail fast and learn

Networking lunch in the exhibition hall


Nitin Sethi
Aviation IT

How is digital transformation progressing in the world's fastest growing aviation market?

  • What is the Indian aviation sector doing to cater for the growing middle class of frequent flyers?
  • Is digital technology transforming the way that airline engage with passengers in India?
  • How Indigo is connecting the dots of the end-to-end experience and collaborating with start-ups to be intensely customer centric
Martin Levy
Aviation IT

Web delivery to match forward-thinking airlines and the challenges of the industry in providing an optimal online presence

  • How can your customer-facing web presence be protected from campaign-driven traffic spikes and global viewership?
  • Is your Web Access Filtering (WAF) provided with an eye for protecting against data mining?
  • Will mobile delivery compromise your overall performance and can your platform take advantage of edge compute without massive expense?
Thorsten Deutrich
Aviation IT

Your Websites, Apps and APIs need to be faster, stronger and safer!

  • Optimize your performance with the fastest situational CDN
  • Protect your data and prices from automated attacks with strong mitigation
  • Be safe and compliant in securing your public facing APIs
Benedikt Druege
Aviation IT

Data-Driven Management and Business Intelligence at the Lufthansa Group

  • What are the key elements & principles of data-driven management & Business Intelligence?
  • How can data-driven management give you a competitive advantage in the airline industry?
  • What has been the impact of strategic business intelligence on Lufthansa Group’s day-to-day business?
Rachel Mesa
Aviation IT

A year of digital transformation at Sun Country Airlines:

  • Making the difficult decision to put a 36-year-old airline through migration to a new reservation platform – why was it worth it?
  • Designing and launching an entirely new customer digital experience – booking path (desktop + mobile) / new self-service tools / new IROP automation
  • Difficult decisions – what tools weren’t included in the transformation (like a mobile app) and why?
last published: 05/Sep/19 21:55
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