Seth Cassel | President

Seth Cassel, President, EveryMundo


Day 1 Aviation Americas 2019 @ 16:40

The Myths of Inspiration and Personalization: Performance marketing through fares and agility

  • Digital departments in airlines worldwide are chasing trends in inspiration and personalization in an effort to grow direct channel revenue and customer acquisition. However, do these strategies really work?
  • Do customers really look for travel inspiration on an airline's website? And if so, how much closer to purchase does that really make them?
  • How can personalization strategies be effective if a small minority of airline website users are recognizable as return visitors? And, given the implementation of EU GDPR is personalization too much of a liability?
last published: 18/Mar/19 21:55 GMT

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