Aviation Marketing

Airlines are now communicating with their passengers through multiple digital channels, and social media is more critical than ever. To really compete in today’s industry, digital innovation must touch every aspect of the airline business. Aviation Marketing brings together Heads of Digital and Heads of Social Media to explore how airlines can exploit digital channels to differentiate their services and compete more effectively.

Aviation Marketing, Thursday 15 October 2020

07:00

Registration and Coffee

07:00

Registration and Coffee

René Armas Maes
08:30

Chairman Remarks

René Armas Maes, Vice President, Jet Link International LLC
Andrew Nocella
08:40

Keynote Interview: How is United working with partners to strengthen its presence in Latin America?

Interviewee: Andrew Nocella, Executive Vice President And Chief Commercial Officer, United Airlines
Interviewer: Scott Mccartney, Reporter, Author And Creator Of "The Middle Seat", The Wall Street Journal
Vasu Raja
08:55

Keynote Interview: Building the world’s largest network

Interviewee: Vasu Raja, Senior Vice President Network Strategy, American Airlines
Interviewer: Scott Mccartney, Reporter, Author And Creator Of "The Middle Seat", The Wall Street Journal
Barry Biffle
09:10

Keynote Interview: Creating a Greener and more sustainable way to fly

Interviewee: Barry Biffle, President And Chief Executive Officer, Frontier Airlines
Interviewer: Scott Mccartney, Reporter, Author And Creator Of "The Middle Seat", The Wall Street Journal
Panel discussion
09:20

Keynote Panel:The evolving landscape of alliances and partnerships in commercial aviation

Moderator: Brian Sumers, Senior Aviation Business Editor, Skift
Barry Biffle, President And Chief Executive Officer, Frontier Airlines
Vasu Raja, Senior Vice President Network Strategy, American Airlines
Lisa Mota Pinto, Chief Commercial Officer, Viva Air Group
10:00

SPEED NETWORKING & MORNING BREAK

10:00

SPEED NETWORKING & MORNING BREAK

Panel discussion
Aviation Marketing
11:00

Panel: Mobile Engagement: Delivering the right message to the right audience on the right channels

Denny Kuruvilla, Head Of Mobile Experiences, Westjet
Katie D'Amato, Director Of Brand And Creative Studio, Alaska airlines
Laurie Meacham, Manager, Customer Experience Social Media, JetBlue Airways Corp
Eric Holmen, Senior Vice President Worldwide Sales, Airship
Session led by: airship
Michael Covey
Aviation Marketing
11:40

40 years of MileagePlus: How has United committed to its customer with a more personalized loyalty experience?

Michael Covey, Managing Director, Mileageplus, United Airlines
12:00

NETWORKING LUNCH

12:00

NETWORKING LUNCH

round tables
Aviation Marketing
13:20

MARKETING ROUNDTABLES

Loyalty Development: Creating loyalty with dynamic personalization
Thomas Langhauser

Thomas Langhauser, Senior Manager, Loyalty And Co-Brand, Frontier Airlines

Panel discussion
Aviation Marketing
14:00

Panel: Social Media: Building brand love with creative social campaigns

Katie D'Amato, Director Of Brand And Creative Studio, Alaska airlines
Derek Hubbard, Senior Specialist, External Communications Team, Southwest Airlines
Jessica Tejeda, Manager, Social Media And Content, Spirit Airlines
Laurie Meacham, Manager, Customer Experience Social Media, JetBlue Airways Corp
Panel discussion
Aviation Marketing
14:40

Panel: Loyalty Development: Creating loyalty outside the seat price by providing customized, consistent ancillary offers

Moderator: Amy Valcik, Partner, Strategic Marketing Consultancy
Sid Krishna, Head Of Loyalty And Cobrand, Spirit Airlines
Zwannee Linares, Loyalty Director, Avianca
Thomas Langhauser, Senior Manager, Loyalty And Co-Brand, Frontier Airlines
Samantha Lerner
Aviation Marketing
15:20

SESSION RESERVED FOR INTENT

Session led by: intent
15:40

AFTERNOON NETWORKING BREAK

15:40

AFTERNOON NETWORKING BREAK

Seth Cassel
Michael Bell
16:40

Keynote Panel: Building the modern leadership team for the future of Aviation

Moderator: Michael Bell, Senior Client Partner, Aviation And Aerospace, Korn Ferry
Gisela Shanahan, Chief Financial Officer And Executive Vice President, Denver International Airport
Rachel Mccarthy, Senior Vice President Of Talent And Learning, JetBlue
Elise Eberwein, Executive Vice President Of People, Communications And Public Affairs, American Airlines
Lori Bradley, Senior Vice President Of Global Talent Management, United Airlines
Aileen Mccormack
17:20

Keynote: The Future of Mobility: 2030

Aileen Mccormack, Chief Commercial Officer, CarTrawler
Session led by: cartrawler
17:30

COCKTAIL RECEPTIONON - 19th FLOOR – INDOOR/OUTDOOR AREA – POOL – BOWLING ALLEY – BILLIARDS – PAPER AIRPLANE CONTEST

17:30

COCKTAIL RECEPTIONON - 19th FLOOR – INDOOR/OUTDOOR AREA – POOL – BOWLING ALLEY – BILLIARDS – PAPER AIRPLANE CONTEST

last published: 17/Mar/20 19:35

Aviation Marketing, Friday 16 October 2020

07:30

Registration and Coffee

07:30

Registration and Coffee

René Armas Maes
08:40

Chairman's Remarks

René Armas Maes, Vice President, Jet Link International LLC
Carolyn Prowse
08:50

How has Volaris strengthened its network?

Carolyn Prowse, Chief Commercial Officer, Volaris
Liliana Petrova
09:30

KEYNOTE PANEL: Creating a seamless journey from tech to regulations and customer experience

Moderator: Liliana Petrova, Chief Executive Officer And Founder, The Petrova Experience
Ricardo Cerri, Chief Technology Officer, Corporacion America Uruguay
Alex Covarrubias, VP, Strategic Business Development, Latin America, SITA
Samuel Ingalls, Assistant Aviation Director, Las Vegas International Airport
Nael Samha, Director Of Passenger Systems And Biometrics, United States Customs and Border Protection
Session led by: sita
10:10

MORNING BREAK

10:10

MORNING BREAK

Thomas Langhauser
Aviation Marketing
11:20

Building Options and Loyalty: How has Frontier rebalanced their miles and rewards to bring customers more customization

Thomas Langhauser, Senior Manager, Loyalty And Co-Brand, Frontier Airlines
Seleah Gardiner
Aviation Marketing
11:40

SESSION RESERVED FOR CONVERSOCIAL

Session led by: conversocial
12:20

NETWORKING LUNCH

12:20

NETWORKING LUNCH

round tables
Aviation Marketing
13:30

MARKETING ROUNDTABLES

Social Media: Building brand love with creative social campaigns
Laurie Meacham

Laurie Meacham, Manager, Customer Experience Social Media, JetBlue Airways Corp

15:30

END OF CONFERENCE

15:30

END OF CONFERENCE

last published: 17/Mar/20 19:35

Contact us

To sponsor or exhibit contact:
Aidan Brain
Tel:  +1 646 619 1776
aidan.brain@terrapinn.com

 

Speaking Opportunities:
Ed Jennings
Tel:  +1 646 619 1806

edward.jennings@terrapinn.com