Open to: All customer facing brands operating in the Middle East, Central and South Asia and North Africa.
The Middle East will be defined by the following countries for the purpose of the award - GCC countries (to include Bahrain, Kuwait, Oman, Saudi Arabia, and the United Arab Emirates), Jordan, Lebanon, Iraq, Iran, Palestine Territories and Turkey.
Central and South Asia will be defined by the following countries for the purpose of the award - Afghanistan, Bangladesh, India, Kyrgyzstan, Kazakhstan, Pakistan, Sri Lanka, Tajikistan, Turkmenistan, and Uzbekistan.
North Africa will be defined by the following countries for the purpose of the award - Algeria, Egypt, Libya, Mali, Morocco, Sudan, Tunisia, Libya and Mauritania.
This award will recognise the brand that has successfully launched a website or carried out a website relaunch since January 2017. This could be a retailer launching online for the first time, a new ecommerce platform, a bank launching a revamped online solution, a B2B platform, etc.
The judges will look specifically for a successful pre-launch campaign, the level of web traffic, the number of converted customers, the customer experience, usability, business sales and sustainability.
Entrants will be judged on their answers to the following questions: (Answers to each question will be cut off after 250 words)