Open to: All customer facing brands operating in the Middle East, Central and South Asia and North Africa.
The Middle East will be defined by the following countries for the purpose of the award - GCC countries (to include Bahrain, Kuwait, Oman, Saudi Arabia, and the United Arab Emirates), Jordan, Lebanon, Iraq, Iran, Palestine Territories and Turkey.
Central and South Asia will be defined by the following countries for the purpose of the award - Afghanistan, Bangladesh, India, Kyrgyzstan, Kazakhstan, Pakistan, Sri Lanka, Tajikistan, Turkmenistan, and Uzbekistan.
North Africa will be defined by the following countries for the purpose of the award - Algeria, Egypt, Libya, Mali, Morocco, Sudan, Tunisia, Libya and Mauritania.
This award will recognise outstanding achievements in web and mobile design, development and a seamless user experience.
The award will be presented to the most inspiring, user-focused site, app or digital service.
Judges will honour holistic design that places an emphasis on people and the entire user experience, and that shuns traditional product categories.
Entrants will be judged on their answers to the following questions: (Answers to each question will be cut off after 250 words)