The Internet Awards Asia
25 April 2012,
Suntec Singapore Exhibition and Convention Centre, Singapore, Singapore
Recognising leaders, innovators and pioneers in the online industry
The Internet Awards Asia - Award Categories
Best Digital Marketing Campaign
Open to: All brands and agencies in Asia Pacific
About this category: This category will recognize the most effective and compelling end-to-end online campaign. This award is to recognize strategy, execution, creativity and results.
About this category: This category will recognize the most effective and compelling end-to-end online campaign. This award is to recognize strategy, execution, creativity and results.
Criteria:
Entrants should provide details of:
• Objectives of the campaign
• The creative process, decision making and effectiveness
• How the campaign complimented the offline strategy
Entrants should provide details of:
• Objectives of the campaign
• The creative process, decision making and effectiveness
• How the campaign complimented the offline strategy
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Best Digital Advertising Campaign
Open to: All brands and agencies in Asia Pacific
About this category: This category will recognize the most entertaining, effective and innovative online advertising campaign. This award is to recognize strategy, execution, creativity and results.
Criteria:
Entrants should provide details of:
• Objectives of the campaign
• The creative process, decision making and effectiveness
• How the campaign complimented the offline strategy
• How the creative used strategies unique to digital
Entrants should provide details of:
• Objectives of the campaign
• The creative process, decision making and effectiveness
• How the campaign complimented the offline strategy
• How the creative used strategies unique to digital
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Best Social Media Campaign
Open to: All brands and agencies in Asia Pacific
Open to: All brands and agencies in Asia Pacific
About this category: This category will recognize the most entertaining, effective and innovative social media campaign
This award is to recognize strategy, execution, creativity and results.
This award is to recognize strategy, execution, creativity and results.
Criteria:
Entrants should provide details of:
• Objectives of the campaign
• What was the strategy across all social channels
• How unique was the campaign
• How quickly the campaign became viral
• How the campaign created a channel for brand advocates to share their experiences
• What did the social channel bring to the mix that was not possible with traditional digital strategies
Entrants should provide details of:
• Objectives of the campaign
• What was the strategy across all social channels
• How unique was the campaign
• How quickly the campaign became viral
• How the campaign created a channel for brand advocates to share their experiences
• What did the social channel bring to the mix that was not possible with traditional digital strategies
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Best e-Commerce Website
Open to: All website owners and developers in Asia Pacific
About this category: This category will recognize website that has been most effective in generating revenue, whilst providing a first class customer experience and secure transactions
Criteria:
Entrants should provide details of:
• How the website has generated awareness
• How the website has moved customers online
• How the website has made the business more efficient and reduced operational costs
Entrants should provide details of:
• How the website has generated awareness
• How the website has moved customers online
• How the website has made the business more efficient and reduced operational costs
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Best Website Design
Open to: All website owners and developers
Open to: All website owners and developers
About this category: This category will be to recognize innovative, functional and aesthetically superior web design. This award will reflect superior user experience, forward thinking design and engaging content.
Criteria:
Entrants should provide details of:
• The business rationale for the website being launched
• How the website design has been exceeding expectations since launch
• How the website content and design reflect the overall marketing strategy of the business
• How the content of the website has optimised user experience and functionality
Entrants should provide details of:
• The business rationale for the website being launched
• How the website design has been exceeding expectations since launch
• How the website content and design reflect the overall marketing strategy of the business
• How the content of the website has optimised user experience and functionality
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Best Asian Social Network
Best Asian Social Network
Open to: All website owners and developers in Asia Pacific
About this category: This category will be to recognize the best performing Asian social networks
This award is to recognize strategy, execution, creativity and results.
This award is to recognize strategy, execution, creativity and results.
Criteria:
Entrants should provide details of:
• The business rationale for the social network
• How the network has outperformed KPI’s set at the launch
• How the network has generated awareness among Asian users
• How the content of the social network is relevant and appropriate to Asian users
Entrants should provide details of:
• The business rationale for the social network
• How the network has outperformed KPI’s set at the launch
• How the network has generated awareness among Asian users
• How the content of the social network is relevant and appropriate to Asian users
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Best Mobile Advertising Campaign
Open to: All brands and agencies in Asia Pacific
Best Mobile Advertising Campaign
Open to: All brands and agencies in Asia Pacific
About this category: This category will recognize the most entertaining, effective and innovative mobile advertising campaign. This award is to recognize strategy, execution, creativity and results.
Criteria:
Entrants should provide details of:
• Objectives of the campaign
• The creative process, decision making and effectiveness
• How the campaign complimented the offline and digital strategy
• How the creative used strategies unique to mobile
Entrants should provide details of:
• Objectives of the campaign
• The creative process, decision making and effectiveness
• How the campaign complimented the offline and digital strategy
• How the creative used strategies unique to mobile
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Best Mobile App
Open to: All app owners, developers and brands in Asia Pacific
About this category: This category will recognise creativity, innovation and technology achievements in mobile applications.
Open to: All app owners, developers and brands in Asia Pacific
About this category: This category will recognise creativity, innovation and technology achievements in mobile applications.
Criteria:
Entrants should provide details of:
• Objectives of the app
• The creative process, decision making and effectiveness
• How the app complimented the organisations goals and objectives
• How the app demonstrates technical prowess and design excellence
Entrants should provide details of:
• Objectives of the app
• The creative process, decision making and effectiveness
• How the app complimented the organisations goals and objectives
• How the app demonstrates technical prowess and design excellence
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Best Content for Mobile
Open to: All brands, agencies, publishers and broadcasters in Asia Pacific
Best Content for Mobile
Open to: All brands, agencies, publishers and broadcasters in Asia Pacific
About this category: This category will recognize the most entertaining, effective and innovative mobile content deliveries. This award is to recognize strategy, execution, creativity and results.
Criteria:
Entrants should provide details of:
• Objectives of moving content to mobile
• The creative process, decision making and effectiveness
• How the content is managed and optimised for mobile
• How the creative used strategies unique to mobile
Entrants should provide details of:
• Objectives of moving content to mobile
• The creative process, decision making and effectiveness
• How the content is managed and optimised for mobile
• How the creative used strategies unique to mobile
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Best in m-Commerce
Open to: All brands, retailers and B2C businesses in Asia Pacific
Open to: All brands, retailers and B2C businesses in Asia Pacific
About this category: This category will recognize m-Commerce innovators and reward innovation in technology, security, user experience and revenue generation
Criteria:
Entrants should provide details of:
• Objectives of creating m-Commerce functionality
• The creative process, decision making and effectiveness
• How purchases are managed and optimised for mobile
Entrants should provide details of:
• Objectives of creating m-Commerce functionality
• The creative process, decision making and effectiveness
• How purchases are managed and optimised for mobile
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