McKinsey Winter is coming: The future of European aviation and how to survive it
There are four main uncertainties, and the industry’s structural weaknesses will continue. Airlines can prepare now to survive and thrive in the world to come.
The champagne corks had barely landed after a successful 2015 when European airlines received a jolt—and, in the wake of Brexit, warnings of reduced profits came from IAG (June 24, 2016), Lufthansa (July 20), and Air France-KLM (July 27).
So what does the future hold now—and how can flag-carrier airlines, in particular, best position themselves? This article argues four points.
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