At last year''s 2014 Pharma Engagement Live event, Gareth Dabbs, Technology and services, UKI, gave the presentation "Enabling multichannel strategies through sophisticated use of technology."
Gareth Dabbs explores in his presentation:
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How do we segment and target in a multichannel world –EU client case study
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Aligning brand objectives with customer preferences
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Sustaining campaigns through real time measurement and automated marketing